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Joanne E. McNeish

Associate Professor, Marketing, Ryerson University
Prior to joining the Ted Rogers School of Management, Joanne held senior research, marketing and advertising positions in public and private sector companies. She was made a Fellow of the Marketing Research and Intelligence Association in 2002. The MRIA Fellows program provides deserving recognition to those who have made distinguished contribution to marketing research in Canada. Joanne was one of the youngest candidates and one of only a handful of women to be so honored. She completed her PhD (Management) at the Sprott School of Business at Carleton University in 2010.

Joanne focuses on understanding the attitudes and behavior of simultaneous users, rather than non-adopters or full adopters (only use the replacement innovation). She believes that the consumer who demonstrates simultaneous use behaviour has consciously considered the benefits of both the incumbent and replacement technology. The long-term use of both suggests that the user believes that each technology has important benefits that one or the other does not have.

Joanne has a particular interest in paper documents (e.g. bills and statements, textbooks, books used for leisure reading) as a powerful examples of resilient technologies. Paper documents are particularly fascinating objects to explore since they are widely available and consumers are very familiar with them. However, until her research, their meaning and function to consumers has been obscured from the researchers’ view due to their ubiquity and familiarity.

Why toy shops — and Amazon — are tapping into paper catalogues

Dec 20, 2021 03:48 am UTC| Technology Business

Did you receive them? Found in many mailboxes in this second pandemic holiday season were paper catalogues from Toys R Us, Mastermind Toys and perhaps most surprisingly, the highly profitable digital retailer Amazon....

A plea to businesses: Don't take away our paper bills!

Mar 10, 2020 05:31 am UTC| Law

Once again a telecommunications company is telling its customers that they will no longer receive a paper bill. This time its Rogers. What seems to some to be a non-issue evokes a strong reaction in others. When Telus...

Economy

RBC Capital: European Medtech Firms Show Minimal Middle East and Energy Risk Exposure

European medical technology companies remain largely insulated from Middle East geopolitical tensions and rising energy costs, according to a recent RBC Capital Markets analysis. The investment bank found that sales...

Gold Prices Rebound in Asia Amid Iran War Ceasefire Hopes

Gold prices climbed in Asian trading on Tuesday, recovering slightly after suffering steep losses throughout March. The partial rebound came as investors reacted to reports that U.S. President Donald Trump was weighing an...

Dollar Surges to Monthly High as Middle East Conflict Rattles Global Markets

The U.S. dollar is on track for its strongest monthly performance since July, emerging as the dominant safe-haven asset amid escalating Middle East tensions that have sent oil prices soaring past $100 per barrel and...

Oil Prices Surge to Record Monthly Highs as Middle East War Rattles Global Markets

Global financial markets closed out a turbulent month under heavy pressure as the ongoing Middle East conflict between the United States, Israel, and Iran continued to shake investor confidence. Oil prices surged to...

Asian Stocks Mixed in March 2026 Amid Iran War Fears and Tech Selloff

Asian equity markets closed out March 2026 on shaky ground, with most regional indexes posting significant monthly losses as the ongoing U.S.-Israel war on Iran rattled investor confidence and disrupted energy markets. A...

Politics

EU Leaders Visit Kyiv on Fourth Anniversary of Bucha Massacre

European Union High Representative for Foreign Affairs Kaja Kallas, alongside multiple EU foreign ministers, made a significant visit to Kyiv on Tuesday to commemorate the fourth anniversary of the Bucha massacre. The...

U.S. Senators Challenge FCC Chair Over Nexstar-Tegna Merger Approval

Two prominent U.S. Senators have raised serious concerns over the Federal Communications Commissions (FCC) recent decision to greenlight a major media merger. Republican Senator Ted Cruz and Democratic Senator Maria...

Trump Weighs Ending Iran Campaign With Strait of Hormuz Still Closed

President Donald Trump is reportedly open to halting U.S. military operations against Iran even if the Strait of Hormuz remains blocked, according to a Wall Street Journal report published Monday. The development marks a...

California's AI Executive Order Pushes Responsible Tech Use in State Contracts

California Governor Gavin Newsom signed a landmark executive order Monday, setting new standards for artificial intelligence governance in state contracting. The directive requires companies seeking government contracts to...

Iran Strikes Oil Tanker Near Dubai Amid U.S. Threats and Ongoing Middle East Conflict

Iran launched an attack on a fully loaded crude oil tanker off the coast of Dubai on Monday, setting the Kuwait-flagged vessel Al-Salmi ablaze in one of the most dramatic escalations since the United States and Israel...

Science

NASA's Artemis II Crew Arrives in Florida for Historic Moon Mission

The four astronauts chosen for NASAs Artemis II mission have touched down at Kennedy Space Center in Florida, marking the beginning of final launch preparations for the first crewed lunar journey in over 50 years. NASA...

SpaceX Pivots Toward Moon City as Musk Reframes Long-Term Space Vision

SpaceX CEO Elon Musk has revealed a significant shift in the companys near-term space exploration strategy, announcing that SpaceX is now prioritizing the development of a self-growing city on the Moon rather than focusing...

SpaceX Prioritizes Moon Mission Before Mars as Starship Development Accelerates

Elon Musks SpaceX is shifting its near-term space exploration strategy, choosing to prioritize a return to the Moon before pursuing missions to Mars, according to a recent Wall Street Journal report citing sources familiar...

NASA and SpaceX Target Crew-11 Undocking From ISS Amid Medical Concern

NASA has confirmed that the agency, in coordination with SpaceX, is targeting no earlier than 5 p.m. Eastern Time (2200 GMT) on Wednesday, January 14, for the undocking of the SpaceX Crew-11 mission from the International...

Neuralink Plans High-Volume Brain Implant Production and Fully Automated Surgery by 2026

Elon Musks brain-computer interface company Neuralink is preparing for a major expansion, announcing plans to begin high-volume production of its brain implant devices and transition to a fully automated surgical procedure...

Technology

Cybersecurity Stocks Tumble After Anthropic's Claude Mythos AI Leak Sparks Market Fears

Major cybersecurity stocks took a sharp hit Friday following reports that Anthropic accidentally exposed details about its next-generation AI model before its official launch. CrowdStrike fell 7%, Palo Alto Networks...

Chinese Universities with PLA Ties Found Purchasing Restricted U.S. AI Chips Through Super Micro Servers

Procurement records reveal that four Chinese universities, two of which have direct ties to the Peoples Liberation Army, acquired Super Micro Computer servers loaded with restricted Nvidia AI chips over the past year. The...

Federal Judge Blocks Pentagon's Blacklisting of AI Company Anthropic

A federal judge has temporarily prevented the Pentagon from enforcing its designation of Anthropic as a national security supply-chain risk, dealing an early blow to the Trump administration in a growing dispute over...

SMIC Allegedly Supplies Chipmaking Tools to Iran's Military, U.S. Officials Warn

Chinas top semiconductor manufacturer, SMIC (Semiconductor Manufacturing International Corporation), has reportedly been transferring chipmaking equipment to Irans military industrial complex, according to two senior Trump...

Google's TurboQuant Algorithm Sends Memory Chip Stocks Tumbling

Major memory chipmakers took a significant hit on Thursday after Google researchers introduced a groundbreaking compression algorithm that threatens to reduce artificial intelligence demand for memory chips. Samsung...