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Joanne E. McNeish

Associate Professor, Marketing, Ryerson University
Prior to joining the Ted Rogers School of Management, Joanne held senior research, marketing and advertising positions in public and private sector companies. She was made a Fellow of the Marketing Research and Intelligence Association in 2002. The MRIA Fellows program provides deserving recognition to those who have made distinguished contribution to marketing research in Canada. Joanne was one of the youngest candidates and one of only a handful of women to be so honored. She completed her PhD (Management) at the Sprott School of Business at Carleton University in 2010.

Joanne focuses on understanding the attitudes and behavior of simultaneous users, rather than non-adopters or full adopters (only use the replacement innovation). She believes that the consumer who demonstrates simultaneous use behaviour has consciously considered the benefits of both the incumbent and replacement technology. The long-term use of both suggests that the user believes that each technology has important benefits that one or the other does not have.

Joanne has a particular interest in paper documents (e.g. bills and statements, textbooks, books used for leisure reading) as a powerful examples of resilient technologies. Paper documents are particularly fascinating objects to explore since they are widely available and consumers are very familiar with them. However, until her research, their meaning and function to consumers has been obscured from the researchers’ view due to their ubiquity and familiarity.

Why toy shops — and Amazon — are tapping into paper catalogues

Dec 20, 2021 03:48 am UTC| Technology Business

Did you receive them? Found in many mailboxes in this second pandemic holiday season were paper catalogues from Toys R Us, Mastermind Toys and perhaps most surprisingly, the highly profitable digital retailer Amazon....

A plea to businesses: Don't take away our paper bills!

Mar 10, 2020 05:31 am UTC| Law

Once again a telecommunications company is telling its customers that they will no longer receive a paper bill. This time its Rogers. What seems to some to be a non-issue evokes a strong reaction in others. When Telus...

Economy

Forex Markets Hold Steady as Traders Await Fed Minutes Amid Thin Year-End Volumes

Major currencies traded within narrow ranges on Tuesday as subdued market conditions persisted amid thin year-end trading volumes. With many investors already sidelined ahead of the New Year holiday, activity across global...

Gold Prices Rebound in Europe as Geopolitical Tensions and Fed Outlook Support Bullion

Gold prices rose in European trading on Tuesday, rebounding after a sharp pullback from near record highs in the previous session, as year-end profit-taking eased and renewed geopolitical tensions boosted safe-haven...

Asian Markets Slip as Precious Metals Cool, Geopolitical Tensions Weigh on Sentiment

Asian stock markets edged lower on Tuesday, tracking losses on Wall Street as a pullback in technology shares dampened investor sentiment. Market liquidity remained thin due to a holiday-shortened trading week,...

South Korea Factory Output Misses Forecasts in November Amid Ongoing Economic Uncertainty

South Koreas factory output showed weaker-than-expected performance in November, highlighting continued uncertainty in the countrys industrial sector as global demand remains uneven. According to official data released...

Oil Prices Slip Slightly as Markets Weigh Geopolitical Risks and Supply Glut Concerns

Oil prices edged lower in early Tuesday trading after posting gains of more than 2% in the previous session, as commodity markets reacted to weakness in precious metals while remaining sensitive to escalating geopolitical...

Politics

Kremlin Says Ukrainian Drone Attack Hardens Russia’s Stance on Peace Talks

The Kremlin said on Tuesday that an alleged Ukrainian drone attack targeting a presidential residence in Russias Novgorod region would harden Moscows negotiating position on any potential peace deal to end the war in...

Najib Razak Files Appeal Against Latest 1MDB Corruption Conviction and 15-Year Sentence

Former Malaysian prime minister Najib Razak has filed an appeal against his latest corruption conviction linked to the multibillion-dollar 1MDB scandal, his lawyer confirmed on Tuesday. The appeal challenges both the...

Jazz Ensemble Cancels Kennedy Center New Year’s Eve Shows After Trump Renaming Sparks Backlash

A renowned veteran jazz group has become the latest artist to withdraw from performances at Washingtons Kennedy Center following its controversial renaming to include U.S. President Donald Trump. On Monday, the Cookers...

Boeing Secures $8.6 Billion Pentagon Contract for F-15 Jets for Israel

Boeing has been awarded an $8.6 billion defense contract by the United States Department of Defense for the F-15 Israel Program, marking one of the most significant recent foreign military sales agreements between...

U.S. Government Agrees to Review Frozen NIH Diversity Research Grants After Legal Challenge

The Trump administration has reached an agreement with researchers and Democratic-led states who filed a lawsuit over cuts to diversity-related research funding at the National Institutes of Health (NIH). The deal,...

Science

Jared Isaacman Confirmed as NASA Administrator, Becomes 15th Leader of U.S. Space Agency

The U.S. Senate has officially confirmed billionaire private astronaut Jared Isaacman as the new NASA administrator, making him the 15th leader in the agencys history. The confirmation, which took place on Wednesday, marks...

Senate Sets December 8 Vote on Trump’s NASA Nominee Jared Isaacman

The U.S. Senate Commerce Committee announced it will vote on December 8 on President Donald Trumps renewed nomination of private astronaut and tech entrepreneur Jared Isaacman to lead NASA. Isaacman, known for his...

NASA Cuts Boeing Starliner Missions as SpaceX Pulls Ahead

NASA has significantly scaled back Boeings Starliner program after years of technical issues and delays, announcing that the next Starliner mission to the International Space Station (ISS) will fly without astronauts. The...

Blue Origin’s New Glenn Achieves Breakthrough Success With First NASA Mission

Blue Origins massive New Glenn rocket marked a major milestone as it completed its first mission for paying customers, sending two NASA satellites toward Mars and successfully landing its reusable booster at sea. The...

Cogent Biosciences Soars 120% on Breakthrough Phase 3 Results for Bezuclastinib in GIST Treatment

Cogent Biosciences (NASDAQ: COGT) shares skyrocketed over 120% after the biotech company announced groundbreaking results from its Phase 3 PEAK trial evaluating bezuclastinib in combination with sunitinib for patients with...

Technology

Samsung Electronics Secures Annual U.S. Licence for China Chip Equipment Imports in 2026

Samsung Electronics has obtained an annual licence from the United States government that allows the South Korean technology giant to import critical semiconductor manufacturing equipment into its China-based facilities...

Applied Digital Stock Rises on AI Cloud Spinoff Plan and ChronoScale Launch

Applied Digital (NASDAQ: APLD) shares climbed about 1.2% in after-hours trading on Monday after the company announced a proposed business combination designed to spin off its cloud computing operations into a new,...

Meta Acquires AI Startup Manus to Expand Advanced AI Capabilities Across Platforms

Meta has announced that it will acquire Manus, a Chinese artificial intelligence startup, marking another significant step in the companys aggressive push to expand its AI capabilities across both consumer and business...

China’s LandSpace Takes Aim at SpaceX With Reusable Rocket Ambitions

Chinas private rocket startup LandSpace is rapidly emerging as a key challenger in the global commercial space race, openly drawing inspiration from Elon Musks SpaceX while reshaping Chinas traditionally state-led space...

China Proposes Stricter Rules for AI Services Offering Emotional Interaction

Chinas top internet regulator has released draft regulations aimed at tightening oversight of artificial intelligence services that simulate human personalities and engage users emotionally, signaling a stronger push to...