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James Reade

Associate Professor of Economics, University of Reading
I am an Associate Professor and Head of the Department of Economics at the University of Reading.

My research is, broadly speaking, on applied econometrics, with a particular focus on sport. I have published research investigating a range of economic phenomena using sports data; for example, discrimination and market efficiency. Many aspects of labour market functioning (workplace productivity, the impact of immigration and changes in regulatory oversight) and managerial decisions can, and have been investigated. Sport also enables classic economic issues to be analysed within the context of sport, for example the demand for attendance at sport, and strategic decisions made on the field. Data on sport has been extensively collected for decades, even centuries, enabling economic history analyses over long periods of time, and studies of important periods of change in sports.

I'm a Scorecasting Economist, working with my colleague Carl Singleton to forecast scorelines for football matches. It's a bit of fun, but it also is providing interesting research offshoots too.

I'm also affiliated with the Programme for Economic Modelling (EMoD) at the Institute for New Economic Thinking at the Oxford Martin School and the Research Program in Forecasting at George Washington University.

Why England's Premier League should bail out the lower leagues

Oct 05, 2020 13:28 pm UTC| Sports

Uncertainty is what makes sports entertaining. If you always knew who was going to win a match, that would be boring. In the 1960s, an economist called Walter Neale said that the New York Yankees prayer should be: Oh Lord,...

Football returns in empty stadiums – research shows home advantage disappears

May 20, 2020 15:54 pm UTC| Business

For millions of football fans, weve had nothing but repeats to watch to get our fix in recent months. But starting from May 16, elite European football kicks off, courtesy of the German Bundesliga. But there will be a few...

In defence of footballers

Apr 13, 2020 15:26 pm UTC| Sports

This is going to be a difficult argument to win but as sports economists, we are going to try to convince you that footballers are in the right. Though the season has been suspended, footballers themselves are back in...

Bury FC: the economics of an English football club's collapse

Sep 02, 2019 23:23 pm UTC| Insights & Views Sports

Bury Football Club has been expelled from the English Football League after 125 years of membership due to unpaid debts. This is a seismic event in football history. It is the first time a club has been expelled from the...

Economy

China Hits Back with 125% Tariffs as US Trade War Escalates

China escalated its trade war with the U.S. on Friday by raising tariffs on American imports to 125%, retaliating against President Donald Trumps move to hike duties on Chinese goods to 145%. This tit-for-tat intensifies...

Global Markets Rebound as Trump Eases Tariffs, TSX and Wall Street Surge

Canadas main stock index rebounded sharply Wednesday after U.S. President Donald Trumps unexpected tariff rollback eased fears of a global trade war. The Toronto Stock Exchanges SP/TSX Composite Index surged 1,220 points,...

Trump Pauses Tariffs Amid Market Turmoil, Keeps Pressure on China

In a dramatic shift, U.S. President Donald Trump announced a temporary pause on sweeping new tariffs targeting dozens of countries, calming financial markets after days of turmoil. The move came less than 24 hours after...

U.S. and Vietnam Begin Trade Talks After Tariff Pause

The United States and Vietnam have officially agreed to begin negotiations on a new trade agreement, the Vietnamese government announced Thursday. The development comes just hours after the U.S. temporarily halted the...

Asian Chip Stocks Surge as U.S. Suspends Tariffs, Eases Trade Tensions

Asian semiconductor stocks rallied on Thursday following U.S. President Donald Trumps announcement of a 90-day suspension of certain tariffs, offering relief amid ongoing trade tensions. The move reduced newly imposed...

Politics

Pennsylvania Man Charged for Online Threats Against Trump and ICE Agents

A Pennsylvania man has been federally charged for making online threats to assassinate President Donald Trump and immigration agents, the U.S. Department of Justice announced Friday. Shawn Monper, 32, of Butler,...

Trump Urges Congress to Make Daylight Saving Time Permanent

President Donald Trump has renewed calls for Congress to make daylight saving time (DST) permanent, urging lawmakers to end the long-standing practice of switching clocks twice a year. His comments follow a recent...

Judge Blocks Trump-Era Funding Freeze Over Maine’s Transgender Sports Policy

A federal judge has ruled that the Trump administration unlawfully froze federal school lunch funding to Maine over the states refusal to ban transgender women from participating in womens sports. U.S. District Judge John...

Trump Says Physical and Cognitive Exam Went Well, Full Results Expected Sunday

President Donald Trump, who became the oldest U.S. president in January, underwent his first physical exam of his second term on Friday at Walter Reed Medical Center in Bethesda, Maryland. The 78-year-old said the checkup...

IMF Approves $20 Billion Loan Deal for Argentina Amid Economic Crisis

The International Monetary Fund (IMF) has approved a 48-month, $20 billion Extended Fund Facility (EFF) for Argentina, with an immediate disbursement of $12 billion. The decision, announced Friday, is aimed at helping the...

Science

Kennedy Sets September Deadline to Uncover Autism Causes Amid Controversy

U.S. Health and Human Services Secretary Robert F. Kennedy Jr. announced a bold plan to identify the cause of autism by September 2025. Speaking at a cabinet meeting with President Donald Trump, Kennedy declared a global...

AstraZeneca’s Imfinzi Gets US Approval for Bladder Cancer Treatment

AstraZenecas drug Imfinzi (NASDAQ: AZN) has received U.S. approval to treat adult patients with muscle-invasive bladder cancer, a significant advancement in cancer therapy. The approval allows Imfinzi to be used in...

Sanofi’s New Hemophilia Drug Qfitlia Gains FDA Approval with Breakthrough Bimonthly Dosing

The U.S. Food and Drug Administration (FDA) has approved Qfitlia, a groundbreaking hemophilia treatment by French pharmaceutical giant Sanofi (NASDAQ: SNY). Designed for patients aged 12 and older with hemophilia A or B,...

FDA Vaccine Chief Peter Marks Resigns Amid Controversy Over Transparency

Peter Marks, the U.S. Food and Drug Administrations (FDA) top vaccine official, has resigned after reportedly being forced out by the Department of Health and Human Services (HHS), according to The Wall Street Journal....

Museums have tons of data, and AI could make it more accessible − but standardizing and organizing it across fields won’t be easy

Ice cores in freezers, dinosaurs on display, fish in jars, birds in boxes, human remains and ancient artifacts from long gone civilizations that few people ever see museum collections are filled with all this and more....

Technology

Ireland Probes X Over Use of EU User Data for AI Training

Irelands Data Protection Commission (DPC) has launched an investigation into X, formerly known as Twitter, over its use of personal data from EU users to train its generative AI model, Grok. As the lead regulator for X...

Amazon Delays Kuiper Satellite Launch Due to Weather Conditions

Amazons planned launch of its first 27 Kuiper internet satellites was postponed on Wednesday due to unfavorable weather, according to the launch provider, United Launch Alliance (ULA). Project Kuiper, Amazons ambitious...

Google Cuts Jobs in Android and Pixel Teams Amid AI Shift

Alphabets Google has laid off hundreds of employees in its Platforms and Devices division, which includes key products like the Android OS, Pixel smartphones, and the Chrome browser, according to a report by The...

US Senators Question Microsoft and Google Over AI Cloud Partnerships

Two Democratic U.S. senators are pressing Microsoft (NASDAQ:MSFT) and Google (NASDAQ:GOOGL) for transparency over their cloud computing partnerships with leading artificial intelligence firms. Senators Elizabeth Warren of...

Telegram Fined $80K by Moscow Court for Extremist Content Refusal

A Moscow court has fined Telegram Messenger Inc. 7 million roubles (approximately $80,000) for refusing to remove content allegedly promoting extremist activities, according to Russian state news agency TASS. Court...