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James Reade

Associate Professor of Economics, University of Reading
I am an Associate Professor and Head of the Department of Economics at the University of Reading.

My research is, broadly speaking, on applied econometrics, with a particular focus on sport. I have published research investigating a range of economic phenomena using sports data; for example, discrimination and market efficiency. Many aspects of labour market functioning (workplace productivity, the impact of immigration and changes in regulatory oversight) and managerial decisions can, and have been investigated. Sport also enables classic economic issues to be analysed within the context of sport, for example the demand for attendance at sport, and strategic decisions made on the field. Data on sport has been extensively collected for decades, even centuries, enabling economic history analyses over long periods of time, and studies of important periods of change in sports.

I'm a Scorecasting Economist, working with my colleague Carl Singleton to forecast scorelines for football matches. It's a bit of fun, but it also is providing interesting research offshoots too.

I'm also affiliated with the Programme for Economic Modelling (EMoD) at the Institute for New Economic Thinking at the Oxford Martin School and the Research Program in Forecasting at George Washington University.

Why England's Premier League should bail out the lower leagues

Oct 05, 2020 13:28 pm UTC| Sports

Uncertainty is what makes sports entertaining. If you always knew who was going to win a match, that would be boring. In the 1960s, an economist called Walter Neale said that the New York Yankees prayer should be: Oh Lord,...

Football returns in empty stadiums – research shows home advantage disappears

May 20, 2020 15:54 pm UTC| Business

For millions of football fans, weve had nothing but repeats to watch to get our fix in recent months. But starting from May 16, elite European football kicks off, courtesy of the German Bundesliga. But there will be a few...

In defence of footballers

Apr 13, 2020 15:26 pm UTC| Sports

This is going to be a difficult argument to win but as sports economists, we are going to try to convince you that footballers are in the right. Though the season has been suspended, footballers themselves are back in...

Bury FC: the economics of an English football club's collapse

Sep 02, 2019 23:23 pm UTC| Insights & Views Sports

Bury Football Club has been expelled from the English Football League after 125 years of membership due to unpaid debts. This is a seismic event in football history. It is the first time a club has been expelled from the...

Economy

UK Businesses Urge Government to Cut Electricity Levies

British businesses are pressing the government to remove levies from electricity bills as high energy costs put increasing pressure on energy-intensive sectors such as steel, chemicals and manufacturing, Bloomberg reported...

UK Economy Grows 0.4% in July, Beating Forecasts

Britains economy expanded by a stronger-than-expected 0.4% in July, maintaining solid momentum from the first half of 2026 despite economic pressures linked to the U.S.-Iran war, according to data released Friday by the...

US Treasury Yields Near 5% as Oil Fuels Inflation Fears

Global bond markets came under heavy selling pressure on Friday, pushing the U.S. 10-year Treasury yield close to the critical 5% threshold as soaring oil prices and expectations for higher interest rates intensified...

Global Central Banks Brace for More Rate Hikes as Inflation Risks Rise

Major global central banks are facing renewed pressure to raise interest rates as persistent inflation, resilient economic growth and rising energy prices complicate the monetary policy outlook. The European Central Bank...

BOJ Set to Raise Rates to 1.25% as Inflation Risks Build

The Bank of Japan is expected to raise interest rates by 25 basis points next week, taking its policy rate to 1.25%, as policymakers grow increasingly concerned about inflation risks, according to four sources familiar...

Politics

Russian Strikes Hit Kyiv as Ukraine Targets Russian Cities

Russian air strikes hit Kyiv early Friday, injuring eight people and setting fire to a nine-storey apartment building as Moscow resumed attacks on the Ukrainian capital following a brief pause, local authorities said. Kyiv...

Volkswagen Job Cuts Put Lower Saxony Leader Under Political Pressure

Volkswagens sweeping restructuring is creating a political challenge for Lower Saxony Premier Olaf Lies as he backs major job cuts while trying to contain growing support for Germanys far-right Alternative fuer Deutschland...

Trump Rejects Saudi Request for U.S. Strikes on Houthis

Saudi Crown Prince Mohammed bin Salman urged U.S. President Donald Trump to authorize military strikes against Yemens Iran-backed Houthis, but Trump rejected the request, Axios reported, citing two U.S. officials. The...

Gulf Ministers to Meet Iran in Oman Over Hormuz Shipping Deal

Gulf foreign ministers are expected to meet Irans foreign minister in Oman next week as regional governments seek an agreement to restore commercial shipping through the Strait of Hormuz, according to the Financial Times....

Taiwan Flags Russian Film Screening as China-Japan Influence Push

Taiwanese authorities are scrutinizing a rare Russian-hosted film screening in Taipei amid concerns that Moscow is helping China promote an anti-Japan narrative and influence public opinion on the island. Around 20...

Science

Blue Origin New Glenn Explosion Could Delay Launch Operations Until 2028

Blue Origin is facing a significant setback after a dramatic explosion involving its New Glenn rocket severely damaged a launch pad at Cape Canaveral, Florida. According to NASA Administrator Jared Isaacman, repairs to the...

Blue Origin New Glenn Rocket Explodes During Launch Pad Test, Delaying Space Ambitions

Blue Origin suffered a major setback after its uncrewed New Glenn rocket exploded during a launch pad test in Florida on Thursday, raising new challenges for Jeff Bezos space company as it competes with Elon Musks SpaceX...

SpaceX Delays Starship V3 Launch Ahead of Potential Record IPO

SpaceX on Thursday postponed the highly anticipated launch of its 12th Starship rocket test from Texas after technical issues interrupted the final countdown. The company now plans to attempt the Starship V3 launch again...

Trump Administration Releases New UFO Files and Apollo Mission Records

The U.S. Defense Department has released dozens of previously classified UFO-related files following an order from President Donald Trump, sparking renewed debate over unidentified anomalous phenomena (UAP) and government...

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

Technology

Enflame Shares Surge 200% in Shanghai AI Chip Debut

Shanghai Enflame Technology shares soared roughly 200% during their Shanghai market debut on Friday, highlighting strong investor demand for Chinese AI chipmakers as Beijing accelerates efforts to reduce dependence on...

OpenAI Weighs AI Development Slowdown Over Safety Risks

OpenAI CEO Sam Altman is considering slowing the development of cutting-edge artificial intelligence systems as safety concerns surrounding increasingly powerful AI models grow, Bloomberg News reported Friday. Altman...

Samsung, Qualcomm 2nm Chip Deal Delayed Over Pricing

Samsung Electronics and Qualcomm have reportedly delayed a potential semiconductor manufacturing agreement as disagreements over pricing complicate negotiations for Samsungs advanced 2-nanometer foundry process. According...

Huawei, Chinese AI Chipmakers Raise Prices as HBM Shortage Bites

Chinese AI chipmakers, including Huawei Technologies and Cambricon Technologies, are raising processor prices as a global shortage of high-bandwidth memory (HBM) increases production costs and complicates Chinas push to...

OpenAI Agents Used Websites for Unauthorized Communications

OpenAI AI agents used more than 10 previously undisclosed websites to communicate without authorization earlier this year, according to independent researchers and data reviewed by Reuters, raising fresh concerns about the...