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Lucy Gill-Simmen

Senior Lecturer in Marketing, Royal Holloway University of London
Dr. Lucy Gill-Simmen is a Senior Lecturer in Marketing at Royal Holloway University of London, with a passion for all things marketing related. Her goal is to instill that same passion across her classes, one student at a time.

She holds both a MBA and a Ph.D. in Marketing from Imperial College Business School, London. Her areas of expertise are in marketing strategy (in theory and in practice), global marketing strategy, consumer brand relationships and internal branding.

Prior to entering academia, Lucy worked for a number of years in marketing and managerial roles in the publishing and communications industry both in Europe and in the USA. In addition, she has worked on some major consulting projects in the Middle East and the USA where she was instrumental in identifying the internal branding strategies for companies such as 3M (USA) and Al Tayer Group (Dubai, UAE).

Given her experience in marketing practice she is interested in employability of students and in facilitating students' transitions from HE to the corporate world. In terms of pedagogy, she is interested in curriculum design for employability.

Education should look to the way artists are embracing AI, instead of turning its back on the technology

Dec 06, 2023 07:50 am UTC| Technology

Artificial intelligence (AI) has the potential to make a major impact on many sectors of society over the coming decades. Some of these effects may be positive, others less so. When ChatGPT was released, education, a...

Economy

Woodside’s Louisiana LNG Project Faces Possible Delay as Partner Talks Continue

Woodside Energy (OTC: WOPEY) may delay its final investment decision (FID) on the Louisiana LNG project to Q2 2025 as negotiations to sell 50% of the project continue, CEO Meg ONeill told Reuters. Initially set for Q1, the...

Yen Rises as Investors Seek Safe Haven Amid U.S. Growth Concerns

The Japanese yen surged to a five-month high on Tuesday as investors sought safety amid growing concerns over a U.S. economic slowdown driven by tariffs. The yen peaked at 146.625 per dollar before settling at 146.85. U.S....

UK Consumer Spending Slows in February Amid Retail Challenges

British consumer spending slowed in February, losing momentum after a strong start to the year, despite growing confidence in personal finances and the broader economy. According to the British Retail Consortium (BRC),...

Australian Business Confidence Falls in February Despite Rate Cut

Australian business confidence declined in February, slipping into negative territory despite recent interest rate relief from the Reserve Bank of Australia (RBA), according to a National Australia Bank (NAB) survey. The...

Japan’s Q4 GDP Growth Revised Down Amid Weak Consumer Spending

Japans economy expanded at a slower pace in Q4 2024 than initially estimated, as sluggish consumer spending offset gains in exports and capital expenditure. Government data released Tuesday showed GDP grew 2.2%...

Politics

Trump Pushes Ukraine Peace Talks Amid Strained Ties

U.S. and Ukrainian officials met in Saudi Arabia on Tuesday to discuss potential concessions in President Donald Trumps push for a swift end to Russias war on Ukraine. Since taking office in January, Trump has shifted U.S....

Former Philippine President Rodrigo Duterte Arrested at Manila Airport Under ICC Warrant

Former Philippine President Rodrigo Duterte was arrested upon arrival at Manilas main airport on Tuesday after being served an International Criminal Court (ICC) warrant for alleged crimes against humanity linked to his...

Trump Backs Musk, Buys Tesla Amid Controversy Over DOGE Cuts

U.S. President Donald Trump announced on Monday that he will purchase a new Tesla (NASDAQ: TSLA) to show support for CEO Elon Musk. Trump praised Musk for collaborating with his administration, calling out Radical Left...

Trump’s Envoy Heads to Moscow for High-Stakes Talks With Putin

Donald Trumps special envoy, Steve Witkoff, is set to visit Moscow for a meeting with Russian President Vladimir Putin, according to a source familiar with the matter. Witkoff, officially serving as Trumps Middle East...

USDA Cuts $1B in Local Food Programs, Impacting Schools and Food Banks

The U.S. Department of Agriculture (USDA) has eliminated two major federal programs that supported local food purchases, cutting over $1 billion in funding. The move affects schools, food banks, and farmers nationwide. The...

Science

Leonardo da Vinci’s incredible studies of human anatomy still don’t get the recognition they deserve

Wikimedia, CC BY-SA The mere mention of Leonardo da Vinci evokes genius. We know him as a polymath whose interests spanned astronomy, geology, hydrology, engineering and physics. As a painter, his Mona Lisa and Last Supper...

One of the largest searches for alien life started 30 years ago. Its legacy lives on today

In February 1995, a small research organisation known as the SETI Institute launched what was then the most comprehensive search for an answer to a centuries-old question: are we alone in the universe? This Sunday marks...

South African telescope discovers a giant galaxy that’s 32 times bigger than Earth’s

Inkathazos glowing plasma jets are shown in red and yellow. The starlight from other surrounding galaxies can be seen in the background. K.K.L Charlton (UCT), MeerKAT, HSC, CARTA, IDIA, CC BY You may not know it, but right...

It’s science, not fiction: high-tech drones may soon be fighting bushfires in Australia

Picture this. Its a summer evening in Australia. A dry lightning storm is about to sweep across remote, tinder-dry bushland. The next day is forecast to be hot and windy. A lightning strike tonight could spark a fire that...

Earth is bombarded with rocks from space – but who gets to keep these ultimate antiques?

Every day, about 48.5 tonnes of space rock hurtle towards Earth. Meteorites that fall into the ocean are never recovered. But the ones that crash on land can spark debates about legal ownership. Globally, meteorite hunting...

Technology

Nissan CEO Faces Exit Amid Struggles, Successor Search Underway

Nissans board will meet Tuesday to discuss replacing CEO Makoto Uchida, under pressure due to the companys declining earnings and failed merger talks with Honda (NYSE:HMC). Sources say Uchidas departure is likely, though...

Boeing Under Scrutiny as U.S. Officials Visit 737 MAX Factory Amid Safety Concerns

U.S. Transportation Secretary Sean Duffy will visit Boeings (NYSE: BA) Renton, Washington, factory on Thursday, joined by acting FAA Administrator Chris Rocheleau. The visit follows heightened scrutiny of Boeings safety...

Oracle Stock Rises as Record Demand Boosts Backlog Despite Q3 Miss

Oracle Corporation (NYSE: ORCL) saw its stock rise 2.2% in after-hours trading on Monday, despite missing Wall Street expectations in its fiscal Q3 results. For the quarter ending Feb. 28, Oracle reported adjusted earnings...

China Expands University Enrollment to Boost AI and STEM Talent

Chinas top universities are increasing undergraduate admissions to meet national strategic needs and advance AI, engineering, and other critical fields. The move aligns with Beijings push to strengthen its STEM talent pool...

Tesla Faces Protests and Vandalism Amid Musk’s Political Ties

Tesla Inc. (NASDAQ: TSLA) is facing protests and vandalism in the U.S. and Europe as public backlash grows over CEO Elon Musks involvement in the Trump administrations Department of Government Efficiency (DOGE)....