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Omar H. Fares

Lecturer in the Ted Rogers School of Retail Management, Toronto Metropolitan University
Omar H. Fares is a Lecturer at the Ted Rogers School of Retail Management. Omar earned his Bachelor of Commerce and Master of Science in Management from Toronto Metropolitan University. Omar's main research interest is in the consumer behaviour area, particularly focusing on consumers' interaction with novel digital innovations and the impact of digital innovations on retailers. Omar published his research in different impactful journals, such as Computers in Human Behavior, the Journal of Financial Services Marketing, and the Journal of Global Scholars of Marketing Science. Omar's professional background combines expertise in sales, market research and planning, corporate strategizing, and leadership & training in the banking and retail sectors. Omar worked for different leading institutions such as Walmart, CIBC, and Fairstone bank (Previously known as Duo Bank)

The rise of ‘sober curiosity’: Why Gen Zers are reducing their alcohol consumption

Nov 26, 2024 13:26 pm UTC| Insights & Views Life

Generation Z is leading a significant shift in drinking habits. In fact, compared to preceding generations, Generation Z may be the soberest generation yet. Members of Gen Z consume about one-third less beer and wine...

Meet the ‘new consumer’: How shopper behaviour is changing in a post-inflation world

Jun 06, 2024 11:31 am UTC| Economy

After a long anticipated wait, the Bank of Canada has finally decided to cut interest rates by 25 basis points. The decision marks a departure from the series of interest rate hikes that were previously implemented to curb...

Wendy’s won’t be introducing surge pricing, but it’s nothing new to many industries

Mar 07, 2024 07:38 am UTC| Insights & Views Economy Business

The recent controversy over Wendys pricing strategies is a perfect example of how online word-of-mouth can distort marketing communications and create confusion for consumers. Wendys new president and CEO Kirk Tanner...

OpenAI’s new generative tool Sora could revolutionize marketing and content creation

Feb 22, 2024 06:26 am UTC| Insights & Views Technology

OpenAIs new generative Sora tool has sparked lively technology discussions over the past week, generating both enthusiasm and concern among fans and critics. Sora is a text-to-video model that significantly advances the...

What drives people to panic buy during times of crisis: A new study sheds light on the psychology of consumers

Nov 08, 2023 12:00 pm UTC| Health

Fear can cause people to behave irrationally in times of uncertainty. During the pandemic, this took the form of panic buying as people flocked to stores to stock up on essential goods. Some even sought to profit off of...

The rising cost of living is eroding brand loyalty as consumers seek more cost-effective alternatives

Oct 12, 2023 07:19 am UTC| Life

As Canadians grapple with the rising cost of living, many consumers are reevaluating their daily choices and purchase habits. The cost of groceries is forcing many households to make difficult decisions, like having to...

Apple's new Vision Pro mixed-reality headset could bring the metaverse back to life

Jun 10, 2023 11:23 am UTC| Technology

The metaverse a shared online space incorporating 3D graphics where users can interact virtually has been the subject of increased interest and the ambitious goal of big tech companies for the past few...

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Economy

Asian Currencies Trade Sideways as Dollar Weakens Ahead of Key U.S. Data

Most Asian currencies traded within a narrow range on Tuesday, while the U.S. dollar remained under pressure as investors stayed cautious ahead of several crucial U.S. economic indicators, starting with the nonfarm...

Gold and Silver Prices Dip as Markets Await Key U.S. Economic Data

Gold and silver prices edged lower in Asian trading on Tuesday as investors booked profits after a strong rally, while global markets turned cautious ahead of critical U.S. economic data. The pullback comes after precious...

Bank of Korea Downplays Liquidity’s Role in Weak Won and Housing Price Surge

South Koreas central bank has pushed back against claims that excessive domestic liquidity is the main driver behind the weakening won and rising residential property prices, calling such arguments an overstatement. In a...

Australian Consumer Sentiment Slumps in Early December as Inflation Fears Resurface

Australian consumer sentiment weakened sharply in early December, according to a private survey released on Tuesday, highlighting growing concerns about inflation and the broader economic outlook. The latest...

Wall Street Futures Slip as Tech Stocks Struggle Ahead of Key US Economic Data

Wall Street futures edged lower on Monday evening as technology stocks remained under pressure following several weak sessions, while investors turned cautious ahead of critical US labor market and inflation data. Market...

Politics

European Leaders Tie Ukraine Territorial Decisions to Strong Security Guarantees

European leaders have agreed that any decisions regarding potential Ukrainian territorial concessions to Russia can only be considered once strong and credible security guarantees are firmly in place, according to a joint...

Sydney Bondi Beach Terror Attack Kills 16, Sparks Gun Law and Security Debate

Australian authorities are investigating a deadly mass shooting at a Hanukkah celebration near Sydneys Bondi Beach as a suspected act of terrorism inspired by Islamic State, marking the countrys worst mass shooting in...

Trump’s Rob Reiner Remarks Spark Bipartisan Outrage After Tragic Deaths

President Donald Trump is facing sharp bipartisan criticism after posting controversial remarks about actor and director Rob Reiner following the shocking deaths of Reiner and his wife, Michele Reiner. The comments, shared...

Taiwan Political Standoff Deepens as President Lai Urges Parliament to Withdraw Disputed Laws

Taiwans political crisis has intensified as President Lai Ching-te warned that the islands global credibility and economic competitiveness are at risk, urging parliament to withdraw a series of controversial laws opposed...

Trump Weighs Reclassifying Marijuana as Schedule III, Potentially Transforming U.S. Cannabis Industry

U.S. President Donald Trump said he is considering an executive order to reclassify marijuana as a less dangerous drug, a move that could significantly reshape federal cannabis policy and the broader marijuana industry. If...

Science

Senate Sets December 8 Vote on Trump’s NASA Nominee Jared Isaacman

The U.S. Senate Commerce Committee announced it will vote on December 8 on President Donald Trumps renewed nomination of private astronaut and tech entrepreneur Jared Isaacman to lead NASA. Isaacman, known for his...

NASA Cuts Boeing Starliner Missions as SpaceX Pulls Ahead

NASA has significantly scaled back Boeings Starliner program after years of technical issues and delays, announcing that the next Starliner mission to the International Space Station (ISS) will fly without astronauts. The...

Blue Origin’s New Glenn Achieves Breakthrough Success With First NASA Mission

Blue Origins massive New Glenn rocket marked a major milestone as it completed its first mission for paying customers, sending two NASA satellites toward Mars and successfully landing its reusable booster at sea. The...

Cogent Biosciences Soars 120% on Breakthrough Phase 3 Results for Bezuclastinib in GIST Treatment

Cogent Biosciences (NASDAQ: COGT) shares skyrocketed over 120% after the biotech company announced groundbreaking results from its Phase 3 PEAK trial evaluating bezuclastinib in combination with sunitinib for patients with...

Trump and Merck KGaA Partner to Slash IVF Drug Costs and Expand Fertility Coverage

U.S. President Donald Trump and German pharmaceutical company Merck KGaA have announced a groundbreaking deal aimed at lowering the cost of in-vitro fertilization (IVF) treatments while boosting access to fertility care in...

Technology

Biren Technology Targets Hong Kong IPO to Raise $300 Million Amid China’s AI Chip Push

Chinese artificial intelligence chip startup Biren Technology is preparing to launch a Hong Kong initial public offering (IPO) in the coming weeks, according to multiple sources familiar with the matter. The Shanghai-based...

SUPERFORTUNE Launches AI-Powered Mobile App, Expanding Beyond Web3 Into $392 Billion Metaphysics Market

SUPERFORTUNE, a web3 AI application incubated by Manta Network, has launched its first mobile application, expanding beyond crypto-native users into the global consumer market. The SUPERFORTUNE mobile app delivers...

iRobot Files for Chapter 11 Bankruptcy Amid Rising Competition and Tariff Pressures

iRobot, the company behind the popular Roomba robotic vacuum cleaner, has filed for Chapter 11 bankruptcy protection in the United States as it prepares to go private through an acquisition by Picea Robotics, its primary...

Nvidia Weighs Expanding H200 AI Chip Production as China Demand Surges

Nvidia is evaluating whether to expand production capacity for its powerful H200 artificial intelligence chips after demand from Chinese customers significantly exceeded current supply, according to multiple sources...

SpaceX Begins IPO Preparations as Wall Street Banks Line Up for Advisory Roles

SpaceX has reportedly begun the early stages of preparing for a potential initial public offering (IPO), marking a significant milestone for the private aerospace company founded by Elon Musk. According to a report from...