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Nancy Lough

Professor of Educational Psychology & Higher Education, University of Nevada, Las Vegas
Dr. Nancy Lough is a Professor in the Higher Education program and also serves as the Director of Marketing for the UNLV College of Education. Prior to UNLV, Dr. Lough served as a sport management faculty member at the University of New Mexico, Iowa State University and Kent State University.

Dr. Lough has extensive experience in intercollegiate athletics including competing as a scholarship athlete and having worked as a collegiate coach in Texas and California, an Associate Athletic Director in Colorado, and Director of an NCAA National Championship.

As an expert in the areas of organizational leadership, gender equity, marketing and corporate sponsorship, she has published widely in scholarly journals and has been quoted in media outlets such as the LA Times, Wall Street Journal, Street & Smith's Sports Business Journal, Canada's Globe & Mail, Houston Chronicle and the Toronto Star.

Dr. Lough serves on the advisory board for the Penn State Center for Sport Business and Research, University of Colorado Business of Sport Certificate program, and the PGA Golf Management program at UNLV. In addition she has been an invited speaker and conducted leadership training for a variety of organizations. Her scholarly work has earned distinction with two publications featured in the Top 20 articles in the first 20 years of Sport Marketing Quarterly, in addition to selection as a Sport Marketing Association Research Fellow. Dr. Lough also served as the Editor for Sport Marketing Quarterly from 2010 to 2012, the President of the Sport Marketing Association (2013-2015) and recently published the Handbook of Sport Marketing Research with Dr. Bill Sutton.

The case for boosting WNBA player salaries

Aug 13, 2018 14:52 pm UTC| Insights & Views Sports

As someone who has studied the WNBA for years, Ive been excited to witness, over the course of this season, continued growth in viewership and attendance, along with sponsorship revenue. Last year, total attendance for...

Economy

Peru Economy Grows 2.6% in Q2 as Private Investment Surges

Perus economy expanded 2.6% year over year in the second quarter of 2026, slightly exceeding market expectations as strong domestic demand and private investment helped offset weakness in manufacturing and fishing. The...

US Dollar Heads for Worst Week Since July as Fiscal Concerns Mount

The U.S. dollar was on course Friday for its steepest weekly decline since late July as mounting fiscal concerns and unusual Treasury market intervention weighed on investor confidence. The U.S. Dollar Index, which...

Gold Prices Hit Three-Month High as Dollar Weakens

Gold prices surged to a three-month high on Friday and headed for strong weekly gains as a weaker U.S. dollar and mounting concerns over Treasury yields and government debt boosted demand for the precious metal. Spot gold...

Wall Street Ends Higher as Crypto Stocks and Materials Rally

Wall Street closed higher on Friday as gains in materials and cryptocurrency-related stocks helped offset renewed pressure from rising U.S. Treasury yields and elevated oil prices. The SP 500 gained 0.4% to finish at...

US Debt Tops $40 Trillion as Global Borrowing Costs Surge

U.S. government debt has surpassed $40 trillion for the first time, highlighting growing fiscal pressures as major economies face rising spending demands from ageing populations, defence, climate change and higher interest...

Politics

NATO Facilitates Allied Talks on Strait of Hormuz Navigation

NATOs top military commander convened a videoconference this week to help interested allies coordinate potential contributions aimed at protecting freedom of navigation in the Strait of Hormuz, while stressing that the...

Russian Drone Strike on Kryvyi Rih Shopping Centre Kills 15

At least 15 people were killed and more than 130 others injured after multiple Russian drones struck a shopping centre in Kryvyi Rih, central Ukraine, on Friday, according to Ukrainian authorities. Oleksandr Hanzha, the...

Turkey Seeks Interpol Red Notice for Netanyahu Over Gaza Aid Flotilla

Turkey said Friday it will seek an Interpol red notice for Israeli Prime Minister Benjamin Netanyahu as part of a criminal investigation linked to Israels interception of activists attempting to deliver humanitarian aid to...

Prince Harry, Elton John Ordered to Pay £9.54 Million in Daily Mail Legal Costs

Britains Prince Harry, singer Elton John and other prominent figures have been ordered to make a 9.54 million ($12.7 million) interim payment toward the legal costs of Daily Mail publisher Associated Newspapers after...

EU’s Von der Leyen Condemns Israel’s E1 West Bank Settlement Plan

European Commission President Ursula von der Leyen on Friday strongly criticized Israels decision to issue construction tenders for the controversial E1 residential development in the occupied West Bank, adding to growing...

Science

Blue Origin New Glenn Explosion Could Delay Launch Operations Until 2028

Blue Origin is facing a significant setback after a dramatic explosion involving its New Glenn rocket severely damaged a launch pad at Cape Canaveral, Florida. According to NASA Administrator Jared Isaacman, repairs to the...

Blue Origin New Glenn Rocket Explodes During Launch Pad Test, Delaying Space Ambitions

Blue Origin suffered a major setback after its uncrewed New Glenn rocket exploded during a launch pad test in Florida on Thursday, raising new challenges for Jeff Bezos space company as it competes with Elon Musks SpaceX...

SpaceX Delays Starship V3 Launch Ahead of Potential Record IPO

SpaceX on Thursday postponed the highly anticipated launch of its 12th Starship rocket test from Texas after technical issues interrupted the final countdown. The company now plans to attempt the Starship V3 launch again...

Trump Administration Releases New UFO Files and Apollo Mission Records

The U.S. Defense Department has released dozens of previously classified UFO-related files following an order from President Donald Trump, sparking renewed debate over unidentified anomalous phenomena (UAP) and government...

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

Technology

Apple Cuts Over 200 Siri, Vision Pro Jobs in AI Shift

Apple is cutting more than 200 jobs across teams responsible for its Siri digital assistant, Vision Pro headset and artificial intelligence features as the technology giant redirects resources toward new devices and AI...

Amazon to Expand Drone Delivery to 500 U.S. Locations

Amazon plans to significantly expand its drone delivery service across the United States, targeting roughly 500 cities and towns by the end of the year as the e-commerce giant accelerates its long-running Prime Air...

TikTok, DOJ Reach $400 Million Children’s Privacy Settlement

TikTok and the U.S. Department of Justice have reached a $400 million settlement to resolve allegations that the popular short-video platform violated federal childrens online privacy protections. The agreement settles a...

Anthropic IPO Could Challenge SpaceX’s Record $86 Billion Offering

Anthropic is reportedly considering an initial public offering that could rival or surpass SpaceXs record-breaking IPO, potentially making the artificial intelligence company responsible for the largest public share sale...

Samsung Shares Rise on $72 Billion Shareholder Return Plan

Samsung Electronics shares climbed on Friday following reports that the South Korean technology giant is preparing a shareholder return package potentially exceeding 100 trillion won ($72 billion). Samsungs board is...