In an industry that is increasingly focusing on autonomous driving, one would think that Apple’s expertise as a tech giant would be highly valued. However, the maker of the iPhone seems to be having some trouble actually getting its “Titan Project” off the ground. Aside from reportedly shedding a few hundred more workers, it would seem that Apple has very few car makers as prospective partners.
According to sources that are close to the project, Apple has lost several hundred workers from the roughly 1,000 that are working on it, Bloomberg reports. Many of these workers were supposedly let go, reassigned, or left on their own.
Right now, it would seem priorities have been changed by the project’s leadership to focus on flexibility. This is meant to either find car makers that the tech company can partner with or to suspend the project until it can be continued at a later date. In order to make this new approach work, some new hires have been made as well, sources said.
The project hinges on the current team’s ability to meet the deadline that Apple’s top dogs had set as well. Either the Apple car’s people can prove that the project is viable and has revenue potential or it will be placed on the backburner until it can actually become profitable. Considering the current condition of the auto industry, the latter case might be more likely.
As CNET notes, a lot of the major car makers right now are developing their own brand of autonomous driving systems. Renault, GM, Ford, and other major companies already have plans to put self-driving cars on the road in the near future, which makes them unlikely partners for Apple.
This leaves smaller brands like Subaru as prospective options because of their limited tech capabilities. With this arrangement, however, the next set of problems might include how well the car’s design will suit Apple’s technology.


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