In an industry that is increasingly focusing on autonomous driving, one would think that Apple’s expertise as a tech giant would be highly valued. However, the maker of the iPhone seems to be having some trouble actually getting its “Titan Project” off the ground. Aside from reportedly shedding a few hundred more workers, it would seem that Apple has very few car makers as prospective partners.
According to sources that are close to the project, Apple has lost several hundred workers from the roughly 1,000 that are working on it, Bloomberg reports. Many of these workers were supposedly let go, reassigned, or left on their own.
Right now, it would seem priorities have been changed by the project’s leadership to focus on flexibility. This is meant to either find car makers that the tech company can partner with or to suspend the project until it can be continued at a later date. In order to make this new approach work, some new hires have been made as well, sources said.
The project hinges on the current team’s ability to meet the deadline that Apple’s top dogs had set as well. Either the Apple car’s people can prove that the project is viable and has revenue potential or it will be placed on the backburner until it can actually become profitable. Considering the current condition of the auto industry, the latter case might be more likely.
As CNET notes, a lot of the major car makers right now are developing their own brand of autonomous driving systems. Renault, GM, Ford, and other major companies already have plans to put self-driving cars on the road in the near future, which makes them unlikely partners for Apple.
This leaves smaller brands like Subaru as prospective options because of their limited tech capabilities. With this arrangement, however, the next set of problems might include how well the car’s design will suit Apple’s technology.


Tesla Plans FSD Subscription Price Hikes as Autonomous Capabilities Advance
Global DRAM Chip Shortage Puts Automakers Under New Cost and Supply Pressure
HKEX’s Permissive IPO Rules Could Open Opportunities for Korea to Strengthen Its Position in International Listings
Elon Musk Seeks $134 Billion in Lawsuit Against OpenAI and Microsoft Over Alleged Wrongful Gains
Apple China Holiday Sale Offers Discounts Up to 1,000 Yuan on Popular Devices
Apple Stock Jumps as Company Prepares Major Siri AI Chatbot Upgrade
South Korea Sees Limited Impact From New U.S. Tariffs on Advanced AI Chips
Microsoft Restores Microsoft 365 Services After Widespread Outage
ByteDance Finalizes Majority U.S.-Owned TikTok Joint Venture to Avert American Ban
U.S. Lawmakers Demand Scrutiny of TikTok-ByteDance Deal Amid National Security Concerns
Baidu Shares Surge After Official Launch of Advanced Ernie 5.0 AI Model
Ericsson Plans SEK 25 Billion Shareholder Returns as Margins Improve Despite Flat Network Market
Micron to Buy Powerchip Fab for $1.8 Billion, Shares Surge Nearly 10%
Anthropic Appoints Former Microsoft Executive Irina Ghose to Lead India Expansion




