European Union lawmakers passed a new mandate earlier this month that will require tech companies to include a USB-C port in upcoming electronic devices. And Apple has now confirmed it will abide by the new policy by replacing the iPhone’s Lightning port to support USB-C charging cables and power adapters.
After a decade-long campaign to standardize chargers used on a wide range of electronics in the region, the European Parliament voted overwhelmingly in favor of the common charger law. The policy, expected to be fully implemented in 2024, states all portable electronic devices that use a wired cable for charging are required to have a USB-C port.
Many believed this to be the end of iPhones with the Lightning port, and Apple confirmed this to be the case. In an appearance at the Wall Street Journal Tech Live on Wednesday, Apple SVP of Worldwide Marketing Greg Joswiak confirmed the EU law signals the launch of an iPhone with a USB-C port.
Joswiak provided a lengthy response when asked what Apple thinks about the recently passed law. But, ultimately, he said the company will follow the new rules.
“Obviously, we’ll have to comply,” Joswiak said. “We have no choice as we do around the world to comply to local laws.”
He also recognized that Apple has had its contentions with earlier proposals to standardize chargers for electronic devices. Joswiak recalled that the EU previously wanted to make micro USB the common charging port over a decade ago. “If we have standardized a micro USB, that chart doesn’t exist,” Joswiak said and then pointed at a side-by-side illustration of Lightning and USB-C cables.
He clarified that Apple understands the EU's goal of minimizing e-waste in pushing for a common charger in the region. It appears, however, that Apple does not completely agree with how the standardization of USB-C chargers was achieved.
He also seemingly implied that detachable cables would have been enough to solve the issue of consumers accumulating too many charging cables and bricks over time. “We think the approach would’ve been better environmentally and better for our customers to not have a government be that prescriptive,” Joswiak added.
Photo by Thai Nguyen on Unsplash


Super Micro Computer Stock Jumps 20% After Record AI Orders and Margin Surge
Bank of America Says These Overlooked AI Stocks Could Be the Next Winners
Hyundai Takes Full Control of Boston Dynamics to Accelerate Humanoid Robot and AI Strategy
Belimo H1 Sales Surge as AI Data Center Cooling Drives More Than Half of Growth
Cathay Pacific Sees H1 Profit Surge on Strong Travel Demand
South Korea’s Coupang Fine Sparks U.S. Criticism, Raising Concerns Over Bilateral Ties
ASML Trillion-Dollar Valuation: Can Europe’s AI Chip Giant Reach the Historic Milestone?
Why Maruti Suzuki Is Losing Market Share in India as SUVs and Premium Features Gain Popularity
KKR, AEW Seek China Property Sales as Commercial Real Estate Slump Deepens
Samsung Eyes Up to $1.14 Billion Investment in AI Startup Mistral
Ryanair Warns Summer Airfares May Stay Lower as Quarterly Profit Misses Estimates
Samsung Biologics Launches $1.81 Billion Bid to Acquire PolyPeptide
Nike Shifts China Online Sales Strategy to Boost Brand and Fight Local Rivals
Judge Approves Anthropic’s $1.5 Billion AI Copyright Settlement With Authors
Foxconn Wins First SpaceX AI Server Contract Worth Estimated $52 Billion
Alaska Air Q3 Outlook Misses Estimates as Higher Fuel Costs Weigh on Profit Forecast 



