European Union lawmakers passed a new mandate earlier this month that will require tech companies to include a USB-C port in upcoming electronic devices. And Apple has now confirmed it will abide by the new policy by replacing the iPhone’s Lightning port to support USB-C charging cables and power adapters.
After a decade-long campaign to standardize chargers used on a wide range of electronics in the region, the European Parliament voted overwhelmingly in favor of the common charger law. The policy, expected to be fully implemented in 2024, states all portable electronic devices that use a wired cable for charging are required to have a USB-C port.
Many believed this to be the end of iPhones with the Lightning port, and Apple confirmed this to be the case. In an appearance at the Wall Street Journal Tech Live on Wednesday, Apple SVP of Worldwide Marketing Greg Joswiak confirmed the EU law signals the launch of an iPhone with a USB-C port.
Joswiak provided a lengthy response when asked what Apple thinks about the recently passed law. But, ultimately, he said the company will follow the new rules.
“Obviously, we’ll have to comply,” Joswiak said. “We have no choice as we do around the world to comply to local laws.”
He also recognized that Apple has had its contentions with earlier proposals to standardize chargers for electronic devices. Joswiak recalled that the EU previously wanted to make micro USB the common charging port over a decade ago. “If we have standardized a micro USB, that chart doesn’t exist,” Joswiak said and then pointed at a side-by-side illustration of Lightning and USB-C cables.
He clarified that Apple understands the EU's goal of minimizing e-waste in pushing for a common charger in the region. It appears, however, that Apple does not completely agree with how the standardization of USB-C chargers was achieved.
He also seemingly implied that detachable cables would have been enough to solve the issue of consumers accumulating too many charging cables and bricks over time. “We think the approach would’ve been better environmentally and better for our customers to not have a government be that prescriptive,” Joswiak added.
Photo by Thai Nguyen on Unsplash


Trump Backs Nexstar–Tegna Merger Amid Shifting U.S. Media Landscape
Alphabet’s Massive AI Spending Surge Signals Confidence in Google’s Growth Engine
SpaceX Pushes for Early Stock Index Inclusion Ahead of Potential Record-Breaking IPO
Rio Tinto Shares Hit Record High After Ending Glencore Merger Talks
Nvidia Nears $20 Billion OpenAI Investment as AI Funding Race Intensifies
Nvidia CEO Jensen Huang Says AI Investment Boom Is Just Beginning as NVDA Shares Surge
Ford and Geely Explore Strategic Manufacturing Partnership in Europe
Weight-Loss Drug Ads Take Over the Super Bowl as Pharma Embraces Direct-to-Consumer Marketing
OpenAI Expands Enterprise AI Strategy With Major Hiring Push Ahead of New Business Offering
Prudential Financial Reports Higher Q4 Profit on Strong Underwriting and Investment Gains
Toyota’s Surprise CEO Change Signals Strategic Shift Amid Global Auto Turmoil
Anthropic Eyes $350 Billion Valuation as AI Funding and Share Sale Accelerate
Washington Post Publisher Will Lewis Steps Down After Layoffs
Oracle Plans $45–$50 Billion Funding Push in 2026 to Expand Cloud and AI Infrastructure
Uber Ordered to Pay $8.5 Million in Bellwether Sexual Assault Lawsuit 



