
Saudi Aramco Becomes Exclusive Sponsor of Aston Martin Formula One Team
Dec 15, 2023 09:51 am UTC| Business Sports
Saudi Aramco has signed a new five-year agreement to become the exclusive sponsor of the Aston Martin Formula One team, starting from the 2024 season. The joint statement revealed that the team will be officially known as...

PUMA Inks Long-Term Partnership with New Zealand Football Federation
Dec 14, 2023 07:27 am UTC| Business Sports
Global sports company PUMA has revealed an exciting long-term collaboration with the New Zealand Football Federation, which is set to commence in 2024. This partnership signifies the dawn of a thrilling chapter in the...

Dec 13, 2023 13:47 pm UTC| Sports
England Rugby Union captain Owen Farrell recently announced he was deciding to step away from international duties. The 32-year-old said his decision to sit out of the 2024 Six Nations tournament was so that he could...

Liverpool Football Club Signs Multi-Year Deal with Orion Innovation
Dec 13, 2023 07:46 am UTC| Business Sports
Liverpool Football Club (LFC) has entered into a multi-year agreement with Orion Innovation (Orion) to serve as the clubs official digital transformation partner. This exclusive deal solidifies Orions role in helping LFC...
What the Blue Jays can learn from missing out on the Shohei Ohtani sweepstakes
Dec 12, 2023 15:53 pm UTC| Sports
This past weekend, Toronto Blue Jays fans experienced a roller coaster of emotions when it seemed like Japanese superstar Shohei Ohtani was going to sign with Toronto, only to be heartbroken after he signed a US$700...

German Soccer League to Sell 6% Stake in Media Rights Business in Potential €1billion Deal
Dec 12, 2023 09:54 am UTC| Business Sports
The Deutsche Fussball Liga (DFL) is poised to sell a stake in its media rights business to an external investor in a lucrative deal worth 1 billion. Following approval from clubs, the DFL is proposing to sell an 8% share...

Puma to End Sponsorship of Israel's National Football Team in 2024
Dec 12, 2023 09:48 am UTC| Business Sports
Sports brand Puma will cease its sponsorship of Israels national football team in 2024. The company said this move had been planned since last year and is unrelated to the consumer boycott calls against Israel during the...