
The NBA In-Season Tournament is a play for viewer attention — will it succeed over time?
Dec 11, 2023 06:55 am UTC| Sports Business
The National Basketball Associations inaugural In-Season Tournament wraps up this weekend. The tournament kicked off on Nov. 3 and will culminate in a championship game between the Indiana Pacers and Los Angeles Lakers on...
Netballers may have a new pay deal, but the sport remains in a precarious position
Dec 08, 2023 16:05 pm UTC| Sports
While 2023 was a watershed year for Australian womens sport due to the Matildas stirring run at the Womens World Cup, netball is going through its worst period ever. Netball Australia and the sports players have...

PUMA Unveils First Signature Basketball Shoe for NBA Rookie Scoot Henderson
Dec 08, 2023 07:56 am UTC| Business Sports
Global sports brand PUMA has unveiled NBA rookie Scoot Hendersons first signature basketball shoe, the Scoot Zeros. This highly anticipated release marks a significant milestone in Hendersons basketball journey, paying...

Unilever Joins UEFA EURO 2024 as Official Sponsor in Multibrand Deal
Dec 07, 2023 10:06 am UTC| Business Sports
The Union of European Football Associations (UEFA) has designated brands from Unilever as Official Sponsors of the UEFA EURO 2024TM tournament. In a joint announcement, Unilever unveiled its brands from Hellmanns and Knorr...

New Balance to Outfit São Paulo FC in Historic Sports Sponsorship Deal
Dec 07, 2023 09:57 am UTC| Business Sports
São Paulo Football Club officially announced New Balance as their new sports sponsor, effective January 2024. This collaboration marks an exciting milestone for both institutions, with their extensive international...

ATP and Lacoste Renew Partnership, Uniting Tennis and Fashion for 2024-2026
Dec 06, 2023 07:12 am UTC| Business Sports
ATP extended its longstanding partnership with Lacoste, the renowned fashion-sport brand. Lacoste will retain its position as the Official Outfitter of the ATP Tour for 2024-2026. As part of this partnership, Lacoste...

Exercise benefits physical and brain health in people with Down's syndrome – new research
Dec 05, 2023 05:38 am UTC| Sports
Exercise is known to have many benefits when it comes to cognitive function such as improving memory and concentration skills. Research shows this is true for people in many different age groups, and even in those with...