
Christmas Weekend Cowboys-Dolphins Game on Fox Breaks Records with High NFL Viewership
Dec 28, 2023 09:41 am UTC| Business Sports
The Christmas Eve Cowboys-Dolphins game on Fox garnered a staggering 31.5 million viewers, making it the most-watched game of the week. According to Austin Karp of Sports Business Journal, this game marked a significant...

Orlando's Amway Center to be Renamed Kia Center in Landmark Partnership
Dec 21, 2023 09:24 am UTC| Business Sports
Orlandos premier downtown sports and entertainment destination, the Amway Center, will be renamed the Kia Center. The development marks a new era for sports and automotive enthusiasts alike. According to PR Newswire,...

Nikola Jokic Spurns Nike, Signs Multi-Year Shoe Contract with Chinese Brand 361 Degrees
Dec 21, 2023 07:33 am UTC| Business Sports
Denver Nuggets superstar Nikola Jokic has officially signed a multi-year shoe contract with 361 Degrees, a Chinese sporting goods brand. This strategic partnership will see Jokic becoming a leading global ambassador for...

Cognizant Becomes Title Sponsor of PGA TOUR's South Florida Event
Dec 20, 2023 10:05 am UTC| Business Sports
Information technology company Cognizant has recently been named the title sponsor of the PGA TOURs South Florida event, formerly the Honda Classic. The tournament will now be referred to as the Cognizant Classic. The...

Amazon Reportedly in Talks to Invest in Bankrupt Diamond Sports Group
Dec 19, 2023 09:22 am UTC| Business Sports
Amazon is discussing an investment in Diamond Sports Group, a bankrupt company. If the deal comes to fruition, Amazons Prime Video service would serve as the official streaming platform for Diamonds games. The Wall...

Qatar Airways Signs Six-Year Partnership with AFC
Dec 19, 2023 08:28 am UTC| Business Sports
Qatars national airline, Qatar Airways, has entered into a six-year partnership with the Asian Football Confederation (AFC). The collaboration, set to commence in January with the Asian Cup, will strengthen ties between...

Manchester City Partners with Kellogg's for a Multi-Year Deal
Dec 19, 2023 08:20 am UTC| Business Sports
Manchester City has recently announced an exciting new multi-year partnership with Kelloggs. The agreement establishes Kelloggs as the Official Breakfast Cereals partner for both the mens and womens first teams at...