
Boss Steps into the Fast Lane: Formula 1 Ace Fernando Alonso Becomes New Brand Ambassador
Jul 25, 2023 08:46 am UTC| Economy Sports Business
Fernando Alonso, renowned Formula 1 driver for Aston Martin, accelerates into the fashion world, becoming the new brand ambassador for German fashion titan, Boss. This move extends Bosss existing partnership with Aston...

Megan Rapinoe Urged to Stand with Garment Workers in Campaign Against Nike
Jul 25, 2023 07:45 am UTC| Sports Economy Business
The FIFA Womens World Cup is now underway, providing a significant opportunity for labor activists to advocate for garment workers rights. Among them is Labour Behind the Label, a UK-based organization dedicated to labor...

Nike Faces Lawsuit from SherryWear over Alleged Sports Bra Design Infringement
Jul 21, 2023 05:14 am UTC| Economy Business Sports Life Law
Nike finds itself in a legal dispute as Florida-based entrepreneur SherryWear LLC accuses the multinational corporation of design patent infringement. The lawsuit claims that Nike unrightfully adopted SherryWears patented...
Penalties, passes, and a touch of politics: the Women's World Cup is about to kick off
Jul 17, 2023 12:52 pm UTC| Sports Politics
The 2023 FIFA Womens World Cup kicks off this Thursday night, the first football world cup hosted by Australia and Aotearoa New Zealand. New Zealand opens the tournament by taking on Norway in Auckland, while Australias...

Gamers8, adidas Team Up for Largest Gaming, Esports Event in Saudi Arabia
Jul 14, 2023 04:37 am UTC| Sports Life Economy Business
In a thrilling blend of sports, fashion, and esports, Gamers8 has announced an exciting collaboration with adidas for the upcoming Gamers8: The Land of Heroes. This summer season, teams participating in Saudi Arabias...

Kyrie Irving Inks Sneaker Deal with ANTA, Gears Up for 2024 Signature Shoe Launch
Jul 13, 2023 07:35 am UTC| Sports Economy Business
Kyrie Irving, Dallas Mavericks star point guard, is set to launch a signature shoe with Chinese sneaker giant ANTA in 2024, following his recent split from Nike amidst controversy. This strategic partnership expands...

PepsiCo to Replace Coca-Cola at United Center; Reveals Seven-Year Partnership with Bulls, Blackhawks
Jul 13, 2023 07:08 am UTC| Sports Life Economy Business
PepsiCo, set to outpour Coca-Cola at Chicagos United Center this fall, recently announced its seven-year deal as the official soft drink provider for the Bulls and Blackhawks. The move ends a decade-plus Coca-Cola reign,...