Red Bull's F1 dominance showcases the extreme power of sports marketing
Jul 11, 2023 07:38 am UTC| Sports Business
This years Formula One season has been dominated by one driver, Max Verstappen, and one team, Red Bull. A sport once financed by tobacco sponsorship, now has its fastest car bankrolled by an energy drink. Commercially,...

Jul 06, 2023 10:26 am UTC| Sports Economy Business
Bollywood star Shraddha Kapoor has joined forces with Japanese sportswear giant Asics, stepping into the role of brand ambassador for the Indian market. This collaboration seeks to bolster Asics reach among Indias female...

Why Arsenal paid so much for Declan Rice: a strategy focusing on mid-20s, home-grown talent
Jul 05, 2023 03:37 am UTC| Sports
Arsenal has reached an agreement with West Ham for the transfer of captain Declan Rice for a British record of 105 million. This surpasses the previous record of 100 million paid by Manchester City to sign Jack Grealish...
Long-range goals: can the FIFA World Cup help level the playing field for all women footballers?
Jul 05, 2023 03:36 am UTC| Sports
Theres little doubt the FIFA Womens World Cup will deliver spectacle and significant financial rewards when it kicks off in a fortnight. The longer-term rewards, however, are harder to predict. Tens of thousands of...

Nike CEO Announces Relaunch of Kobe Bryant Shoe Line Ahead of August's Kobe Day
Jul 04, 2023 08:33 am UTC| Sports Economy Business
Nikes CEO, John Donahoe, disclosed thrilling news during a recent business call, announcing the anticipated relaunch of Kobe Bryants Nike shoe line in concert with Kobe Day on August 24. The revival, involving a...

Adidas Reveals Manchester United's 2023/24 Kit: Industrial Heritage Meets Sustainable Innovation
Jun 29, 2023 09:41 am UTC| Sports Economy Business
Adidas unveiled Manchester Uniteds 2023/24 home jersey, a sleek tribute to Manchesters industrial legacy. With the kits striking design, sustainability pledge, and cutting-edge technology, Adidas merges fashion,...

PUMA Unveils Its Largest Factory Outlet in Abu Dhabi's Hamdan Street District
Jun 28, 2023 08:22 am UTC| Sports Economy Business
PUMA, a leading global sports brand, has inaugurated its largest factory outlet at the popular Hamdan Street shopping district in Abu Dhabi. This 700 sqm outlet offers PUMAs iconic sports apparel for sports enthusiasts and...