Penalties, passes, and a touch of politics: the Women's World Cup is about to kick off
Jul 17, 2023 12:52 pm UTC| Sports Politics
The 2023 FIFA Womens World Cup kicks off this Thursday night, the first football world cup hosted by Australia and Aotearoa New Zealand. New Zealand opens the tournament by taking on Norway in Auckland, while Australias...

Gamers8, adidas Team Up for Largest Gaming, Esports Event in Saudi Arabia
Jul 14, 2023 04:37 am UTC| Sports Life Economy Business
In a thrilling blend of sports, fashion, and esports, Gamers8 has announced an exciting collaboration with adidas for the upcoming Gamers8: The Land of Heroes. This summer season, teams participating in Saudi Arabias...

Kyrie Irving Inks Sneaker Deal with ANTA, Gears Up for 2024 Signature Shoe Launch
Jul 13, 2023 07:35 am UTC| Sports Economy Business
Kyrie Irving, Dallas Mavericks star point guard, is set to launch a signature shoe with Chinese sneaker giant ANTA in 2024, following his recent split from Nike amidst controversy. This strategic partnership expands...

PepsiCo to Replace Coca-Cola at United Center; Reveals Seven-Year Partnership with Bulls, Blackhawks
Jul 13, 2023 07:08 am UTC| Sports Life Economy Business
PepsiCo, set to outpour Coca-Cola at Chicagos United Center this fall, recently announced its seven-year deal as the official soft drink provider for the Bulls and Blackhawks. The move ends a decade-plus Coca-Cola reign,...
Red Bull's F1 dominance showcases the extreme power of sports marketing
Jul 11, 2023 07:38 am UTC| Sports Business
This years Formula One season has been dominated by one driver, Max Verstappen, and one team, Red Bull. A sport once financed by tobacco sponsorship, now has its fastest car bankrolled by an energy drink. Commercially,...

Jul 06, 2023 10:26 am UTC| Sports Economy Business
Bollywood star Shraddha Kapoor has joined forces with Japanese sportswear giant Asics, stepping into the role of brand ambassador for the Indian market. This collaboration seeks to bolster Asics reach among Indias female...

Why Arsenal paid so much for Declan Rice: a strategy focusing on mid-20s, home-grown talent
Jul 05, 2023 03:37 am UTC| Sports
Arsenal has reached an agreement with West Ham for the transfer of captain Declan Rice for a British record of 105 million. This surpasses the previous record of 100 million paid by Manchester City to sign Jack Grealish...