
Women's World Cup Stirs Adidas, Nike: First-Time Champ, Market Shifts Emerge
Aug 16, 2023 06:11 am UTC| Economy Sports Business
The Womens World Cup unveils surprising outcomes as the US departs early, pushing leading brands like Adidas and Nike to adapt to shifting consumer trends. As empowerment themes dominate, anticipation swells for the...

Nike CEO Commits to China, Cites Women's Sports, Local Storytelling as Growth Catalysts
Aug 15, 2023 08:37 am UTC| Economy Sports Business
Nikes CEO, John Donahoe, recently spotlighted the brands unwavering devotion to China, emphasizing local innovation and the surging impact of womens sports. With China as Nikes second-largest market, female athletes and...

BOSS x NFL Amplify Sports-Fashion Fusion: Iconic Teams Shine in Expanded Merchandise Lineup
Aug 11, 2023 10:59 am UTC| Economy Life Sports Business
BOSS collaborates with the NFL to redefine game-day style, unveiling an expanded BOSS x NFL merchandise collection. Blending footballs vibrancy with high-end fashion, fans can now sport pieces showcasing 22 teams,...

Nike Unveils Digital-Forward Flagship 'Rise' Store in Chennai's Phoenix Marketcity
Aug 11, 2023 10:41 am UTC| Economy Life Sports Business
Nike unveils a state-of-the-art Rise concept store in Chennais Phoenix Marketcity, offering an exclusive Air Jordan collection. The digitally-enhanced space, presented by RJ Corp, promises a unique blend of digital and...

Nike, USA Gymnastics Seal Record-Breaking Sponsorship Deal Through 2028 Olympics
Aug 08, 2023 09:57 am UTC| Economy Sports Business
Nike and USA Gymnastics have announced an unprecedented sponsorship agreement, designating Nike as the sole apparel and footwear supplier for the national teams until the 2028 Los Angeles Olympics. This landmark deal,...

Wrangler Teams Up with Dallas Cowboys, Celebrating Western Roots, Amplifying Cowboy Culture
Aug 04, 2023 07:17 am UTC| Economy Sports Life Business
Wrangler, the renowned denim brand synonymous with cowboys, is entering an exciting sponsorship with the Dallas Cowboys, merging two American icons to celebrate Western heritage and sports enthusiasm during the 2023-2024...

Adidas Strikes $1.2B Partnership Deal with Manchester United, Extending Decades-Long Collaboration
Aug 01, 2023 05:52 am UTC| Business Sports Economy
Adidas AG and Manchester United have inked a monumental $1.2 billion partnership deal, extending their iconic collaboration by another decade. This deal fortifies Adidas as the official kit supplier for Manchester United,...