
Mountain Research collaborates with Reebok for hiking shoes-inspired Beatnik
Aug 31, 2022 23:14 pm UTC| Life Sports Economy Business
Japanese label Mountain Research is highlighting the Beatnik in its collaboration with Reebok, likening the style to their early 2000s hiking boots. Slated to hit shelves on September 5, the latest Beatnik has seen...

New Balance and skateboarder Tiago Lemos drop Numeric 808
Aug 31, 2022 23:13 pm UTC| Sports Life Economy Business
New Balance has partnered with professional skateboarder Tiago Lemos for the second time to release the Numeric 808 sneaker. The Numeric 808 features a full-length ABZORB midsole, lace ghillies, a Ndurance outsole, and...

UFC extends outfitter deal with Venum ahead of first French event
Aug 31, 2022 21:38 pm UTC| Sports Economy Business
The Ultimate Fighting Championship (UFC) and Venum have extended their global partnership for several more years. The agreement between the French brand and the MMA entity comes ahead of the UFCs first event in France,...

Soccer icon Thierry Henry begins new chapter as team shareholder
Aug 31, 2022 20:02 pm UTC| Sports Economy Business
Retired French icon Thierry Henry was revealed as a new shareholder of ambitious Italian Serie B club Como, at a news conference alongside CEO and former Chelsea captain Dennis Wise. Como, owned by Indonesian tobacco...

Nike to bring back Kobe 6 'Prelude' soon
Aug 31, 2022 03:52 am UTC| Sports Economy Business
The Nike Kobe 6 Protro Prelude is returning soon, giving fans a combination of the Nike Prelude and Protro series. The prelude sneaker was known as the All-Star MVP colorway and was released on January 11, 2014. Nike...

PSG star Kylian Mbappe’s dream to appear in Panini cards comes true
Aug 30, 2022 23:08 pm UTC| Sports Economy Business
Paris Saint-Germain ace Kylian Mbappe inked a multi-year autograph trading card and memorabilia deal with Panini America. Mbappe, who used to collect Panini trading cards as a child, said it was an honor to be part of...

Atlanta Hawks extend Sharecare jersey patch deal for upcoming season
Aug 30, 2022 22:59 pm UTC| Sports Economy Business
The Atlanta Hawks have extended their jersey patch agreement with digital healthcare brand Sharecare for the 2022/23 season. Sharecare will be able to continue receiving brand inventory at the Hawks State Farm Arena, as...