
Adidas collaborates with South African designer Thebe Magugu for tennis collection
Aug 16, 2022 22:33 pm UTC| Sports Economy Business
Adidas has collaborated with South African designer Thebe Magugu to create a new Tennis performance collection. The collection aims to inspire the next generation of tennis players to shape the future of the game and...

Mitsubishi UFJ Kokusai increases Under Armour stake by 40.1%
Aug 16, 2022 22:03 pm UTC| Business Economy Sports
Mitsubishi UFJ Kokusai Asset Management Co. Ltd. increased its Under Armour, Inc. stake by 40.1 percent in the 1st quarter, buying 18,053 shares during the period According to its most recent filing with the SEC, the...

Mizuno equips sneakers for the trail with sole made of Michelin tires
Aug 16, 2022 21:28 pm UTC| Sports Life Economy
Mizuno has reimagined its Wave Mujin TL sneakers with an outdoor edge, elevating performance with Gore-Tex and an outsole constructed with rubber provided by tire manufacturer Michelin. The Japanese brands Wave Mujin...

French Football Federation signs Konami as official football video game partner.
Aug 13, 2022 23:45 pm UTC| Sports Life Economy Business
The French Football Federation (FFF) has signed a multi-year deal in making Konami its official football video game partner. The partnership incorporates commercial, imagery, and activation rights in licensing a number...

Reebok restocking classic 'Blue Toe' Allen Iverson shoes
Aug 13, 2022 23:45 pm UTC| Sports Economy Business
Reebok continues to pump out NBA legend Allen Iversons old hoop shoes with the Reebok Question Mid Blue Toe being released online and at select retailers on August 19, 2022, for $160. The Reebok Question, Iversons first...

LIV Golf players lose antitrust suit against PGA Tour
Aug 12, 2022 23:06 pm UTC| Sports Law Economy Business
LIV Golf players Talor Gooch, Hudson Swafford, and Matt Jones have lost their antitrust suit against the PGA Tour for preventing them from competing in the FedEx Cup Playoffs. According to US federal judge Beth Labson...

LaLiga Tech to help Liga Portugal develop digital strategy
Aug 11, 2022 23:50 pm UTC| Sports Technology Economy Business
LaLiga Tech will help Liga Portugal develop its digital strategy and protect its intellectual property online as part of a wide-ranging partnership. Liga Portugal, which oversees the top two soccer divisions in the...