How women's football can avoid being corrupted when more money comes its way
Aug 06, 2022 10:18 am UTC| Sports
The success of England at the Womens Euros has increased interest in womens football to unprecedented levels, with record-breaking viewing and attendance figures and an increase in Womens Super League (WSL) season-ticket...

Average NFL franchise value jumps 18% to $4.14 billion
Aug 05, 2022 23:44 pm UTC| Sports Economy Business
The value of the average National Football League (NFL) franchise went up 18 percent over last year to $4.14 billion. The collective value of the NFL franchises, including team-related businesses and real estate held by...

Bayern Munich taps Adobe software to personalize digital experiences
Aug 05, 2022 23:44 pm UTC| Sports Technology Business Economy
Bayern Munich has signed a multi-year agreement to use Adobes suite of creative and customer management software to accelerate its digital transformation and help grow its fanbase. The Bundesliga champions aim to create...

Manchester United secures Qualcomm deal to enhance connectivity
Aug 05, 2022 23:41 pm UTC| Sports Economy Business
Manchester United has signed up San Diego-based processor designer Qualcomm for a multi-year global strategic collaboration. The relationship with the Premier League soccer team is focused on Qualcomms flagship...

NBA teams up with Sportradar on AI virtual games for betting apps
Aug 04, 2022 23:50 pm UTC| Sports Economy Business Technology
Sportradar will offer 3,000 virtual National Basketball Association (NBA) games a day to its betting partners, allowing them to offer markets at times when little or no live events are taking place. Every virtual NBA...

Alfa Romeo continues F1 partnership with Sauber
Aug 02, 2022 23:55 pm UTC| Sports Economy Business
Alfa Romeo has renewed its partnership with Swiss-based Formula One outfit Sauber for the 2023 season, confirmed the automakers CEO, Jean-Philippe Imparato, ahead of the Hungarian GP. Sauber owns and runs the team under...

UFC strikes new licensing deal with Amazon for a new range of merch
Aug 02, 2022 00:37 am UTC| Sports Economy Business Life
The Ultimate Fighting Championship (UFC) has signed a new licensing partnership with e-commerce giant Amazon, covering officially licensed UFC apparel and accessory products. The agreement will see the UFC collaborate...