
NBA teams up with Sportradar on AI virtual games for betting apps
Aug 04, 2022 23:50 pm UTC| Sports Economy Business Technology
Sportradar will offer 3,000 virtual National Basketball Association (NBA) games a day to its betting partners, allowing them to offer markets at times when little or no live events are taking place. Every virtual NBA...

Alfa Romeo continues F1 partnership with Sauber
Aug 02, 2022 23:55 pm UTC| Sports Economy Business
Alfa Romeo has renewed its partnership with Swiss-based Formula One outfit Sauber for the 2023 season, confirmed the automakers CEO, Jean-Philippe Imparato, ahead of the Hungarian GP. Sauber owns and runs the team under...

UFC strikes new licensing deal with Amazon for a new range of merch
Aug 02, 2022 00:37 am UTC| Sports Economy Business Life
The Ultimate Fighting Championship (UFC) has signed a new licensing partnership with e-commerce giant Amazon, covering officially licensed UFC apparel and accessory products. The agreement will see the UFC collaborate...

Adidas signs 15 female student-athletes to name, image, likeness deals
Jul 31, 2022 23:16 pm UTC| Sports Economy Business
Adidas announced that it signed 15 female student-athletes to its NIL Ambassador Network program with longtime partner Candace Parker to assist the newly-signed student-athletes with their contracts. The program allows...

City Edition baby blue and orange colorway of Nike PG 6 to be released Aug 13
Jul 31, 2022 21:26 pm UTC| Sports Business Economy
Nike Inc. will release the latest baby blue and orange colorway of Paul Georges Nike PG 6 on August 13th at Nike Basketball retailers for $110. This new colorway could be part of his early rotation of sneakers as the...

Sky's revenue drops 13.8% as it loses 255,000 subscribers
Jul 30, 2022 22:50 pm UTC| Sports Economy Business
Comcasts European pay-TV business Sky decreased its subscriber base by 255,000 for Q2 to 22.7 million, with its total customer relations decreasing during the first six months of the year by 361,000. As a result, Skys...

Toronto Blue Jays' Rogers Centre to undergo $233 million redevelopment as dedicated baseball venue
Jul 30, 2022 22:49 pm UTC| Sports Economy Business
Toronto Blue Jays Rogers Centre home will undergo a US$233 million renovation over the next two off-seasons, transitioning the multi-purpose venue to a dedicated ballpark. The privately funded redevelopment will...