Blizzard Admits Blizzard App Was A Mistake, Intends To Bring Back Battle.net

When Blizzard announced that it was going to change the name of its main client website from Battle.net to Blizzard App, it caused quite a bit of commotion. Players have gotten quite used to the original name and many of them did not want the change. Fast-forward to the present and the company is ready to admit its mistake and intends to bring back the old name with a twist.

In the blog post announcing the new development, Blizzard admitted that haphazardly changing the name of the site in order to suit its marketing purposes was not exactly the wisest thing to do. What made Battle.net so special is that it has become the hub for friends and contacts to connect with each other. As a result, without really changing how users will get to the platform, the company will instead start referring to the site as Blizzard Battle.net.

“Battle.net is the central nervous system for Blizzard games and the connective tissue that has brought Blizzard players together since 1996. The technology was never going away, but after giving the branding change further consideration and also hearing your feedback, we’re in agreement that the name should stay as well. Take it from the developer formerly known as Silicon & Synapse, and Chaos Studios, names are important too,” the post reads.

“Moving forward, to help offset some of the original concerns we listed back in September, we will be connecting “Blizzard” to “Battle.net” in our logo for the service and in general when we refer to it in print: Blizzard Battle.net.”

Then again, this really wouldn’t matter all that much to most players who use Battle.net since many of them still call it that, as Forbes notes. Hopefully, this will put an end to the confusion that the changes have put a lot of players through as what to call the site.