Cadbury to reduce product weight without price cut

Cadbury chocolate Mondelez International was denounced by consumers at Twitter for "shrinkflation" after announcing that it would reduce its products' weight without shrinking the price.

A disgruntled customer pointed out that Cadbury was using change is for health reasons for the shift when obvious it's that it's for the profit margins.

All Cadbury chocolate bars sold in multipacks will shrink by the end of 2021 to reduce their calorie count but at the same price.

Popular treats such as Twirl, Crunchie, and Wispa bars will be limited to no more than 200 calories each when sold in four-packs.

However, bars sold individually will not change.

When asked why individual bars were unaffected, a company spokesperson said the Mondelez believed in making available "different portion sizes for different occasions."

UK managing director at Mondelez International Louise Stigant said that it plays its part in tackling obesity without compromising consumer choice.

Mondelez shrunk its Toblerone's weight from 200g to 150g in 2016 but reverted to the old weight in 2018 after it met opposition.

Gordon's law firm food and drink supply chain expert Mark Jones attributed the shrinkflation to the recession, adding that between January 2012 and June 2017, 2,529 products shrank in size without changes in the prices.