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Donald Trump's tariff threats and rhetoric about annexing Canada have inspired Ottawa entrepreneur Liam Mooney to create a unifying message. Mooney, founder of a design firm, launched hats emblazoned with "Canada is Not for Sale," a response to Trump’s comments and a call for national pride.
The hats gained widespread attention after Ontario Premier Doug Ford wore one during a meeting with Prime Minister Justin Trudeau and other leaders in Ottawa. The meeting focused on countering Trump’s proposed tariffs on Canadian imports, which experts warn could damage Canada’s economy and raise U.S. consumer prices.
Mooney revealed that tens of thousands of hats have been sold online, highlighting the message’s resonance. He designed the hats as a creative way to push back against divisive rhetoric and promote unity. “This is about bringing people together, regardless of political views,” he said.
Trump, addressing the World Economic Forum in Davos, demanded respect from Canada and previously referred to Trudeau as "Governor." Ford, in an earlier interview, rejected suggestions of annexation, stating, "Canada is not for sale."
The viral campaign comes amid Canadian political turmoil, with Prime Minister Trudeau set to resign in March and the opposition Conservatives leading polls ahead of a federal election. Mooney’s initiative taps into growing concerns about sovereignty and Canada’s global alliances.
Mooney hopes the campaign strengthens national pride and reminds citizens of Canada’s independence. "Our sovereignty is threatened when our dignity is disrespected," he said.
The hats serve as a powerful symbol of resistance, drawing support from citizens eager to defend Canada’s values on the global stage.
