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BodyArmor Sports Nutrition gears up for its debut in major Canadian cities by January 2024, marking the brand's initial international expansion, emphasizing its distinct potassium-based formula with coconut water.
Scheduled to commence in January 2024, BodyArmor will bring its range of popular sports drinks to major Canadian cities. The list of cities includes Toronto, Montreal, Ottawa, Vancouver, Calgary, and Edmonton, among many.
The much-awaited expansion follows The Coca-Cola Company's acquisition of BodyArmor for a staggering $5.6 billion in 2021. The multinational corporation had previously held a 15% stake in the brand.
Federico Muyshondt, CEO of BodyArmor, expressed the brand's enthusiasm for entering the Canadian market. He stated that the expansion into Canada is something that the brand has been waiting for.
He added that "since the acquisition from Coca-Cola happened, it's not just about growing in the U.S., but to make this an international, global brand. The fact that we're going north of the border into Canada is momentous for us. It's massive."
The brainchild of Mike Repole, BodyArmor revolutionized the sports drink industry when it launched its potassium-based beverage with coconut water as its key ingredient. Unlike competitors such as Gatorade and Powerade - also owned by Coca-Cola - which rely on sodium, BodyArmor's Sports Drink and BodyArmor Lyte have gained significant popularity in the United States.
Muyshondt highlighted the key differentiators of BodyArmor, sharing that it's half the sugar and half the carbs of what's been out there in the marketplace historically. The addition of coconut water is another big difference.
Additionally, while BodyArmor had previously introduced Flash I.V., a rapid rehydration beverage in the U.S., its launch in Canada is yet to be confirmed. Expanding into the Canadian market signifies a major milestone for BodyArmor Sports Nutrition.
With its commitment to delivering a healthier and more innovative sports drink option, BodyArmor continues solidifying its position as a leading player in the industry.
Photo: Business Wire
