Nvidia, ByteDance, and the U.S.-China AI Chip Standoff Over H200 Exports 
Weight-Loss Drug Ads Take Over the Super Bowl as Pharma Embraces Direct-to-Consumer Marketing 
OpenAI Expands Enterprise AI Strategy With Major Hiring Push Ahead of New Business Offering 
Once Upon a Farm Raises Nearly $198 Million in IPO, Valued at Over $724 Million 
SpaceX Pushes for Early Stock Index Inclusion Ahead of Potential Record-Breaking IPO 
SoftBank Shares Slide After Arm Earnings Miss Fuels Tech Stock Sell-Off 
Instagram Outage Disrupts Thousands of U.S. Users 
FDA Targets Hims & Hers Over $49 Weight-Loss Pill, Raising Legal and Safety Concerns 
Washington Post Publisher Will Lewis Steps Down After Layoffs 
Trump Backs Nexstar–Tegna Merger Amid Shifting U.S. Media Landscape 
Nasdaq Proposes Fast-Track Rule to Accelerate Index Inclusion for Major New Listings 
Sony Q3 Profit Jumps on Gaming and Image Sensors, Full-Year Outlook Raised 
SpaceX Prioritizes Moon Mission Before Mars as Starship Development Accelerates 
Nvidia CEO Jensen Huang Says AI Investment Boom Is Just Beginning as NVDA Shares Surge 
Toyota’s Surprise CEO Change Signals Strategic Shift Amid Global Auto Turmoil 
Uber Ordered to Pay $8.5 Million in Bellwether Sexual Assault Lawsuit 
American Airlines CEO to Meet Pilots Union Amid Storm Response and Financial Concerns 
Frito-Lay’s Doritos flavored tortilla chips brand has entered the boozy game with the launch of its nacho cheese-flavored spirit. This was made possible through its collaboration with the Empirical Flavor company, which specializes in the application of culinary innovations in flavor to spirits and more.
Doritos nacho cheese spirit will be sold in stores for $65 per 750 ml. bottle. This product is the very first alcoholic drink that was made to match the flavor of Doritos’ tortilla chips range.
Availability of Doritos x Empirical Nacho Cheese Drink
The cooperation is also a partnership between Empirical and PepsiCo, which owns the Frito-Lay brand. The new product has been described as a customized liquid form of Doritos’ nacho cheese tortilla chips.
As per Fox Business, the new Doritos x Empirical Spirit simply tastes like the snack brand’s nacho cheese chip. The latter said that the new drink is its most unexpected collab, and the consumers may try them as it is now being released in the United States.
It is now on pre-order starting today, Dec. 13, and the delivery has been set for January 2024. The beverage will also be available in select stores in California and New York, while other states may buy the product online.
Alcohol Content of Doritos Nacho Cheese Spirit Beverage
Maxim reported that the limited-edition Empirical x Doritos Nacho Cheese drink will bring the iconic flavor of the popular tortilla chips to the market, but this time, it is drinkable and contains alcohol too. It was said that this can also be used to make cocktails such as Margarita, Bloody Mary, or Old Fashioned which is served over ice or simply neat. The boozy Doritos drink contains 42% alcohol by volume (ABV).
"Doritos is all about disrupting culture and bringing our fans unexpected, bold experiences," Frito-Lay North America’s marketing senior vice president, Tina Mahal, said in a press release. "We are always pushing our fans to try new things, so we figure it's time we disrupt the spirits category by offering our iconic nacho cheese flavor in a bottle."
Photo by: Frito-Lay Press Release
