Google’s $100M ‘Orbitera’ Acquisition, Cloud Market Place Competition Heats Up

Google acquired “Orbitera” for a reported amount of $100 million to help the search engine company sell its cloud-based services. The competition in the cloud marketplace is heating up, with Amazon and Microsoft intent on becoming the dominant providers in the industry. By acquiring a company that specializes in buying and selling cloud services, Google hopes to gain an edge with its new asset.

“Orbitera” is a startup company that was created to help other startup companies who were selling or buying cloud services find what they needed in the saturated market, according to Tech Crunch. With its goal of offering its own cloud-based services and beating the competition, Google’s acquisition of “Orbitera” is intended to increase its odds of remaining competitive.

The specifics of the deal have not been revealed, but sources told Tech Crunch that the payout is at $100 million or more. This amount will net Google the technology that “Orbitera” is using, the talents of its employees, and the business model that the startup already has.

Apparently, more than 60,000 enterprise stacks are already being hosted by the startup company and some of the brands include Adobe, Oracle, as well as Metalogix. All of them resell cloud services from third-party providers. In a statement to Tech Crunch, Google confirmed that the acquisition of “Orbitera” is definitely intended to boost its cloud-based service retail capabilities.

“This acquisition will not only improve support of software vendors on Google Cloud Platform but also provides customers with more choice and flexibility in today’s multi-cloud world,” the statement said.

According to Business Insider, Amazon is leading the pack at the moment thanks to its “Web Service,” and Microsoft’s “Azure” places it square on the number two spot. With the help of “Orbitera,” Google hopes to shrink the minuscule difference in order to overtake “Azure” and eventually, attain the top rank.