Luxury kimchi from hotels gains popularity in S. Korea despite high prices

Kimchi made by luxury hotels, such as Josun Hotels and Walkerhill Hotels, is gaining popularity despite its exorbitant prices.

Josun Hotels & Resorts, which sells 22 kinds of kimchi, enjoyed a 59 percent jump in kimchi sales last year compared to a year earlier.

As of October, its kimchi sales this year increased by another 25 percent from last year.

Meanwhile, after launching its brand of kimchi in February 2018,

Walkerhill Hotels & Resorts is selling 198,000 sets of kimchi on home shopping channels by September.

The hotel also delivers two kilograms of kimchi twice a month to its service subscribers.

Walkerhill Hotels’ subscribers recently surpassed the 600 mark up by 50 percent from last year.