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Luxury kimchi from hotels gains popularity in S. Korea despite high prices

Josun Hotels & Resorts, which sells 22 kinds of kimchi, enjoyed a 59 percent jump in kimchi sales last year compared to a year earlier.

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Luxury kimchi from hotels gains popularity in S. Korea despite high prices
Hotel-made kimchi

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Kimchi made by luxury hotels, such as Josun Hotels and Walkerhill Hotels, is gaining popularity despite its exorbitant prices.

Josun Hotels & Resorts, which sells 22 kinds of kimchi, enjoyed a 59 percent jump in kimchi sales last year compared to a year earlier.

As of October, its kimchi sales this year increased by another 25 percent from last year.

Meanwhile, after launching its brand of kimchi in February 2018,

Walkerhill Hotels & Resorts is selling 198,000 sets of kimchi on home shopping channels by September.

The hotel also delivers two kilograms of kimchi twice a month to its service subscribers.

Walkerhill Hotels’ subscribers recently surpassed the 600 mark up by 50 percent from last year.

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