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Impossible Foods is expanding its business in the international market, and as part of this project, it will be bringing its plant-based burger patties to New Zealand and Australia. With the addition of two new nations to its list of outlets outside of the United States, the company is accelerating its global reach.
The Impossible Foods’ Impossible Burger will now be available across New Zealand and the Land Down Under. The meatless burger will be launched in NZ this week as per the announcement.
New Zealand’s Stuff reported that the meat alternative that will be sold is the Impossible Beef products. It will be available in restaurants and dining places in Christchurch, Mt Maunganui, and Auckland. The burger will be added to the menu of some eateries in these locations, including Fatima’s and Burger Burger restaurant chains.
Prior to the official launch of the impossible Beef in New Zealand, it was already offered to travelers in the Business class cabin of Air New Zealand. This was before the COVID-19 pandemic. It took a while before Impossible Foods landed in the country, but this may be the better time as cases of coronavirus worldwide are going down now.
“Our launches in Australia and New Zealand are another huge step towards bringing delicious, sustainable options to every market in the world,” Impossible Foods president, Dennis Woodside, said in a press release. “Both countries are home to some of the most devoted meat-eaters on earth, and we know consumers there are going to love Impossible Beef.”
It was also noted that Australia and New Zealand are two of the countries with the highest meat consumption rating based in the world per capita. The other nations with high meat consumption levels are Argentina and the United States, where barbecues and roasts are popular, especially during celebrations and festivals.
Finally, impossible Foods’ expansion in the said countries makes New Zealand the third international market to have its plant-based burger in the past 14 months. The meat alternative offering also hit Australia this week through the burger menu at the national burger brand called Grill’d.
