$16B Michigan Data Center Project Boosts U.S. AI Infrastructure Expansion 
Lightelligence IPO Soars Over 400% in Hong Kong Debut Amid Rising AI Investment Demand 
OpenAI Faces Revenue Pressure and User Growth Challenges Ahead of IPO 
Apple Q2 2026 Earnings Surge as iPhone 17 Sales Drive Record Revenue 
SMC Corp Stock Surges as Palliser Capital Pushes for Major Share Buyback 
Samsung Reports Record Profit as AI Boom Drives Memory Chip Demand 
Amazon Stock Rises as Meta Expands AWS Partnership for AI Infrastructure 
DeepSeek Launches V4 AI Models with Enhanced Reasoning and 1M Token Context Window 
U.S. Demand for Alternative Satellite Providers Remains Strong Amid SpaceX Regulatory Push 
DeepSeek V4 Launch Signals China’s Growing AI Independence with Huawei Chips 
Seagate Stock Surges After Strong Q3 Earnings Beat and Bullish Outlook 
Judge Dismisses Elon Musk’s Fraud Claims Against OpenAI, Trial to Proceed on Remaining Allegations 
Google Secures Pentagon AI Deal for Classified Projects 
Qualcomm Stock Surges Despite Weak Guidance After Q2 2026 Earnings Beat 
DeepSeek Slashes AI Model Pricing to Boost Adoption and Challenge Global Rivals 
Meta Raises 2026 Capex Outlook Amid AI Spending Surge, Shares Drop After Earnings 
U.S. Cybersecurity Pushes Faster Patch Deadlines Amid Rising AI-Driven Threats 
Instagram is retiring the standalone IGTV app, but that does not mean it is veering away from video content. Closing IGTV is part of the company’s plans to further focus on videos, especially Reels.
The company published a blog post on Monday titled “Continuing our video investment on Instagram,” possibly to reiterate its commitment to establishing Instagram as a video-sharing app. And when Instagram says it will continue investing in video content on its platform, the company appears to be primarily referring to Reels.
The Meta-owned social media platform introduced Reels in 2020 as an apparent response to the skyrocketing popularity of TikTok at the time. TikTok announced last September that it has reached 1 billion monthly active users just three years after it launched worldwide. In comparison, Instagram reached the same milestone in 2018 or more than seven years after it was officially released.
Instagram emphasized in the same blog post how important Reels has become for the platform. “Reels also continues to be the largest contributor to engagement growth on Instagram, as more people watch reels to be entertained, go deeper with their interests, or discover new creators,” the company said.
Now, to be able to focus its resources on Reels, Instagram intends to prioritize Reels that will continue to be hosted in its main app, along with other video-sharing features. The blog post did not mention when the standalone IGTV app will close, but the company confirmed to TechCrunch that it will be removed from app stores in mid-March.
As part of its plan to promote Reels further, Instagram will also introduce new ways to incentivize creators. The company will stop supporting In-Stream video ads, which were used on IGTV content, but it will start testing a “new ad experience” by placing ads on Reels.
The commitment to focus on Reels and other video content should not be surprising. Head of Instagram, Adam Mosseri, notably said last July that Instagram is “no longer just a square photo-sharing app.”
Meanwhile, Instagram also confirmed new video features are in the works. Users can expect to see a tap-to-mute button and an option to watch videos on full screen.
Photo by Deeksha Pahariya on Unsplash
