Nike Inc. will put up stores in North America that only sell the Jordan brand as part of its strategy to build its direct-to-consumer (DTC) relationships through stores and digital channels.
According to Matthew Friend, Nike’s chief financial officer, since the onset of the pandemic, they realized how creating the marketplace of the future deepens their connections with consumers, fuel marketplace growth, and expand the profit pool for Nike and our wholesale partner
He added that the test will begin in fiscal 2023, and leverage “a popular consumer experience that has been wildly successful in the Philippines, Korea, and Greater China.
The company is also investing in its Nike NKE stores to grow both the Jordan and women’s business, areas where it sees opportunity.
Nike reported better-than-expected fiscal third-quarter earnings and sales late Monday, though China remains a challenge.
Last month, Foot Locker Inc. FL shares plunged after it revealed a merchandise strategy that includes less Nike gear.


Columbia Student Mahmoud Khalil Fights Arrest as Deportation Case Moves to New Jersey
HSBC Australia Faces A$35M Penalty Over Scam Protection Failures
Carro Expands Into Australia With Acquisition of Used-Car Platform CarPlace
Apple Signals Product Price Hikes Amid Rising Memory Chip Costs
SpaceX Stock Soars After Historic IPO, Reaches $2.5 Trillion Market Value
Every generation thinks they had it the toughest, but for Gen Z, they’re probably right
Asian Currencies Steady as BOJ Raises Rates and Markets Await Fed Decision
Disaster or digital spectacle? The dangers of using floods to create social media content
Kingboard Holdings Shares Surge After HK$11.77 Billion Block Trade to Expand PCB and AI Supply Chain Business
Qantas Nears Launch of World’s Longest Non-Stop Flights to London and New York
Glastonbury is as popular than ever, but complaints about the lineup reveal its generational challenge
Gold Holds Gains as Oil Prices Retreat and Fed Decision Looms
Office design isn’t keeping up with post-COVID work styles - here’s what workers really want
German Industry Employment Falls to Lowest Level in a Decade
Samsung Gains Interest from BYD, Google, AMD as AI Chip Demand Strains TSMC Capacity
The American mass exodus to Canada amid Trump 2.0 has yet to materialize
GM Explores Defense Manufacturing Partnership With Lockheed Martin 



