Nvidia CEO Jensen Huang Says AI Investment Boom Is Just Beginning as NVDA Shares Surge 
South Korea’s Weak Won Struggles as Retail Investors Pour Money Into U.S. Stocks 
U.S.-India Trade Framework Signals Major Shift in Tariffs, Energy, and Supply Chains 
Nasdaq Proposes Fast-Track Rule to Accelerate Index Inclusion for Major New Listings 
Asian Stocks Slip as Tech Rout Deepens, Japan Steadies Ahead of Election 
Vietnam’s Trade Surplus With US Jumps as Exports Surge and China Imports Hit Record 
Gold and Silver Prices Slide as Dollar Strength and Easing Tensions Weigh on Metals 
Bank of Japan Signals Readiness for Near-Term Rate Hike as Inflation Nears Target 
Ford and Geely Explore Strategic Manufacturing Partnership in Europe 
Once Upon a Farm Raises Nearly $198 Million in IPO, Valued at Over $724 Million 
Sony Q3 Profit Jumps on Gaming and Image Sensors, Full-Year Outlook Raised 
South Korea Assures U.S. on Trade Deal Commitments Amid Tariff Concerns 
Russian Stocks End Mixed as MOEX Index Closes Flat Amid Commodity Strength 
Trump’s Inflation Claims Clash With Voters’ Cost-of-Living Reality 
CK Hutchison Launches Arbitration After Panama Court Revokes Canal Port Licences 
Weight-Loss Drug Ads Take Over the Super Bowl as Pharma Embraces Direct-to-Consumer Marketing 
Trump Backs Nexstar–Tegna Merger Amid Shifting U.S. Media Landscape 
Kellogg’s Eggo launched an alcoholic breakfast beverage in collaboration with Sugarlands Distilling Company. The popular waffle brand created a sippable version of a favorite breakfast food item and calls it a “Brunch in a Jar.”
Kellogg’s Eggo’s new product was described as a “liquid waffle,” and it is actually spiked thus, it is for adults only. The new liqueur features the classic flavors of waffles in a single bottle.
This drinkable alcoholic waffle is called the Eggo Brunch in a Jar Sippin’ Cream. 21 years and older consumers can have this new sippable breakfast starting this week.
As per CNN Business, Eggo stated that the new product is a unique mixture that perfectly presents the description of “rich and creamy liqueur.” Customers who will try it will enjoy the taste of Eggo waffles, maple syrup, and butter rolled in one. It was said that there is also a hint of smoky bacon to complete the breakfast with a twist.
In the partnership, the Gatlinburg, Tennessee-headquartered distilling firm made and bottled the beverage that is spiked with 20% alcohol by volume. It will be released under the Eggo brand, packed in typical Eggo yellow packaging. Kellogg’s said that “Brunch in a Jar” is set to hit the shelves of grocery stores this week, ahead of National Waffle Day in the United States, which falls on Aug. 24.
Terra News reported that the new Eggo breakfast alcoholic drink is not the first product made through the partnership of Eggo and Sugarlands. They already teamed up last year to make the “Eggo Nog” alcoholic drink.
“Between the juggle of constantly changing schedules, household errands, family outings or busy workdays, it can often feel impossible for parents to find moments they can savor for themselves,” Kellogg’s senior marketing director for frozen foods, Joe Beauprez, previously said in a press release. “Eggo Brunch in a Jar makes it easy for parents to kick back when they’re not caring for their little ones so, whether parents want to punch up a weekend brunch or savor some of those classic brunch flavors during their downtime, this feel-good Eggo-inspired liqueur is the perfect treat."
Photo by: Kellogg’s Press Release
