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Kia Motors is set to return to CES or Consumer Electronics Show next year. The annual trade show organized by the Consumer Technology Association is set to take place from Jan. 9, 2024, to Jan. 12, 2024, at the Las Vegas Convention Center.
This event is mostly attended by tech companies worldwide because it gives them a platform to showcase their newest technologies and products. Many firms join this trade show every year, but for the South Korean automaker Kia Motors, this will be the first time in five years that it will be in this event again.
Kia to Return to CES in 2024 with New PBV Models
The Korea Economic Daily reported that after a five-year hiatus, Kia Motors is set to make its comeback at the highly-anticipated global trade show. It has not participated since 2019, and when it returns to CES, it will present its new PVB models under the theme "All Set for Every Inspiration."
Kia Motors is using the term PBV, which it said also stands for "Platform Beyond Vehicle." The Korean vehicle manufacturer further described this type of vehicle as having a simple structure and made with much focus on the purpose of use. At the upcoming CES 2024, Kia Motor will unveil its EV3 and EV4 concept cars in addition to its EV9 and EV6 GT models.
Other Technologies that Kia is Bringing to CES
As per Korea's News1, the automaker is planning to intensively promote its PBV vision and business strategy at the consumer electronics convention. It will also present its other EV technologies, such as "Easy Swap" and "Dynamic Hybrid."
"Marking its first return to the CES in five years, a series of keynote speakers will expand on the brand's future PBV business strategies and vision for the future," Kia Corporation said in a press release. "Including dedicated hardware such as Easy Swap and Dynamic Hybrid modularization technologies, digital solutions developed under the Hyundai Motor Group's advanced software capabilities, and plans for global partnership integration."
Photo by: Charlotte Govaert/Pixabay
