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Knotted, a popular cafe and donut brand in South Korea, is expanding its business to the United States. Its parent company, Good Food For Good, disclosed its plans to establish the brand in the American market this week.
As per The Korea Economic Daily, GFFG is a lifestyle hospitality startup firm, and on Wednesday, May 17, it unveiled its expansion scheme it named the “New GFFG 2.0.” The goal of the strategic plan is to speed up the company’s advancement in the global business stage while also cultivating the development of its own core brands.
The startup was established in 2015 with the original goal of allowing people to taste good food for a long time. People got to know the company through its Knotted dessert cafe chain. Customers have lined up in the stores to avail the new donuts it offers, and the craze spread like wildfire across the country.
After that, GFFG started to launch various food products and brands that boast unique flavors on top of the extraordinary store concepts. The company continues to grow using this formula since the food and beverage market never stops evolving as well.
Currently, Good Food For Good is running 11 dining store brands and continues to expand its business by taking advantage of its proprietary intellectual property. Now, as it seeks to enter the global market with the aim of dominating it later, GFFG will start with the launch of its Knotted brand in the U.S.
It will also introduce its Hojokban restaurant overseas so more people can enjoy Korean cuisine. Finally, Good Food For Good said that the preparation for the launch of Knotted in the U.S. is already in the final phase.
Photo by: GFFG Website
