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Kraft Heinz unveils its new sauce dispenser that can produce customizable condiments. The machine can make over 200 different types of sauce combinations for restaurants.
Kraft Heinz named the new sauce dispenser machine the “Heinz Remix.” It was made especially for its food service clients to offer a lot more condiment options to their respective customers.
As per CNBC, the Heinz Remix is the latest product that shows the iconic brand is putting efforts into trying other businesses to boost its sales. It wants to do more than just sell ketchup and mayonnaise.
In fact, the company already expanded the range of its distribution and rolled out a deluxe version of its mayonnaise formulated for chefs. It also improved its Lunchables so they can be made available in schools.
Kraft Heinz will officially reveal its Remix sauce dispenser at the upcoming National Restaurant Association Show, which is set to take place in Chicago this weekend. After this, the plan is to test it in restaurants starting in the last quarter of this year.
To produce the customized condiment, the customer can choose sauces through a screen on the machine. The touchscreen will show various sauce bases such s BBQ, ketchup, and ranch then the user can add his or her preferred enhancers like buffalo, jalapeno, mango, and smoky chipotle.
“As a company, we’re transforming through innovation by making bigger, more intentional bets to fuel our growth and create new experiences for consumers,” Kraft Heinz’s vice president and head of disruption, Alan Kleinerman, said in a press release. “HEINZ REMIX is a great example of this consumer-first approach to innovation. We are changing the game for food service operators and sauce lovers - dipping will never be the same.”
He added, “With HEINZ REMIX, it is more than a sauce dispenser; it’s an insights engine and business model enabler that will help Kraft Heinz understand and respond to consumer trends and flavor preferences in real-time. Who knows – maybe our next new sauce combination will come from a superfan using HEINZ REMIX!”
Photo by: Kraft Heinz Press Release
