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Gerbang Alaf Restaurants, the local licensee of McDonald's in Malaysia, filed a lawsuit against the pro-Palestinian boycott, divestment, and sanction movement (BDS Malaysia), which has ignited public outcry. The legal action alleges that BDS Malaysia has incited public hatred against McDonald's that harmed its business.
Seeking damages of US$1.31 million in a case initiated on December 19, Gerbang Alaf Restaurants faces a challenging fight as social media users rally in defense of the boycott movement.
McDonald's Caught in the Crossfire of Boycott
Malaysia's massive consumer boycott movement targeting businesses believed to support Israel has affected McDonald's disproportionately. South China Morning Post reported that despite businesses like Gerbang Alaf Restaurants clarifying their non-affiliation with Israel and expressing solidarity with the Palestinian cause, the fast-food giant found itself amid controversy.
According to Wion, The boycott gained momentum after a sister business in Israel provided free meals to Israeli soldiers in the aftermath of the October 7 Hamas raid.
The decision to sue BDS Malaysia has faced widespread scorn across Malaysia's fervent social media landscape, where supporting the Palestinian cause is deeply ingrained. Critics argue that boycotting companies like McDonald's should be a personal choice for each consumer.
Sheryl Ho from the Muda party defended the consumers' right to make independent decisions, emphasizing the importance of individual conscience in boycotting. Meanwhile, others believe that their decision to boycott stems directly from witnessing the ongoing conflict in Gaza rather than from any call to action.
Demands for Compensation Heighten Tensions
The demand for 1.5 million ringgit (US$326,000) in compensation from BDS Malaysia has further fueled public resentment. McDonald's insistence on financial compensation for employees affected by the boycott has become contentious.
The three-month-long boycott has significantly impacted the fast-food chain's operations, resulting in widespread termination of staff. The Malaysian public perceives the demand for compensation as an attempt to penalize the boycott movement.
The boycott's influence has extended beyond McDonald's, with a prominent Malaysian bank advising investors to sell their holdings in the local licensee of Starbucks. The bank indicated that the boycott of the coffee chain could endure longer than initially expected.
However, the global movement's website does not explicitly list McDonald's or Starbucks as targeted businesses. It clarifies that the repeated calls for boycotts against these brands stem from the public's organic movement in response to their alleged support of Israel's actions against Palestinians.
Photo: McDonald's Malaysia Website
