SpaceX, Charter Communications Explore Mobile Partnership to Expand Starlink Wireless Service 
Asian Currencies Trade Mixed as Yen Hovers Near 40-Year Low, Dollar Holds Firm on Fed Outlook 
Micron Stock Surges on Strong AI Demand, Record Revenue, and Bullish Q4 Forecast 
S&P Affirms Brazil’s BB Credit Rating with Stable Outlook Amid Fiscal Challenges 
Bain Capital Nears Deal for Majority Stake in Volkswagen Marine Engine Unit Everllence 
Trump Threatens 100% Tariffs on Countries Imposing Digital Services Taxes on U.S. Tech Firms 
Australian Household Spending Rebounds Strongly in May as Travel and Dining Drive Consumer Growth 
Morgan Stanley Sees Chinese Auto Market Recovery Gaining Momentum in Late Summer 
Amazon Prime Day 2026 Sales Top $26.4 Billion as Shoppers Chase Discounts Amid Inflation 
Asian Stocks Sink as Apple Price Hikes Spark AI Valuation Fears, South Korea and Japan Lead Selloff 
SpaceX Stock Rebounds After Sharp Selloff, But Valuation Concerns Persist 
SK Hynix Moves Closer to New York ADR Listing Amid AI Chip Boom 
Johns Hopkins University Lays Off 110 Employees as Federal Research Funding Declines 
Apple Supplier Stocks Slide as Samsung, SK Hynix Lead Selloff After Apple Price Hikes 
Gold Falls Below $4,000 as Strong Dollar and Fed Rate Hike Expectations Weigh on Prices 
Doncasters Raises $919 Million in NYSE IPO as Aerospace Growth Accelerates 
Mercedes-Benz and Superplastic debut their unique 'Superdackel' capsule collection, reinventing the classic Wackeldackel figure alongside a range of chic apparel and accessories, available for a limited time.
According to WWD News, Mercedes-Benz and Superplastic also held a drop event, and it was held at the Superplastic flagship store located in New York City. It was mentioned that there was also a special guest appearance of the new Mercedes-Benz E-Class model during the affair.
The companies introduced Superdackel, which has been described as the reimagined version of Wackeldackel, the nodding-head dog figure that is usually placed on vehicles' dashboards. One of the things that differentiate this version is the necklace with the Mercedes-Benz logo hanging on its neck.
This toy figure and the apparel capsule collection went live, and it was the latest release from Superplastic, which is a known creator of animated celebs, vinyl toys, and digital collectibles. Its partnership with the German luxury automaker follows its collaboration with KidSuper earlier this year.
Aside from the wooden Superdackel toy, Mercedes-Benz and Superplastic also released apparel and accessories such as T-shirts, hoodies, scarf, a baseball cap, and a dog collar. Prices for these items range from $64 to $238, with the hat being the cheapest and the hoodie as the most expensive item.
Customers may find the products online or at the Superplastic store in NYC. These will be available until Sunday only.
"The opportunity to bring Superdackel to life with Mercedes-Benz has transcended realms and possibilities in our digital universe as such an iconic moment," Superplastic's chief creative officer, Galen McKamy, said in a press release. "Janky & Guggimon are stoked to have a new partner in crime, and we'll certainly be picking up the pieces in the wake of the chaos left behind."
Julia Hofmann, Mercedes-Benz AG's head of branded entertainment and brand partnerships, further said, "It has been a high-energy and fully joyful experience working with the Superplastic team to reimagine the iconic Wackeldackel and bring Superdackel to life through this toy and apparel collection. People around the world love to add their own personal touch to their cars, even in the digital era."
Photo by: Mercedes-Benz Media Room
