Nestlé Buys Kopenhagen Premium Chocolate Brand via Grupo CRM Stake to Boost Confectionery Business in Brazil

Nestlé acquired a majority stake in Kopenhagen chocolate maker to expand its business in Brazil. Based on the reports of local publications, insiders who have knowledge of the deal said the Swiss food manufacturing giant is investing $602.78 million or R$3 billion for the purchase.

Then again, the real amount is not clear because another local newspaper called Valor Economico stated a different price. It claimed that Nestlé is paying $904.18 million or R$4.5 billion to acquire Kopenhagen.

As per Reuters, the buyout comes about three years after Advent International, a Boston-based private equity firm, bought a controlling stake in Grupo CRM, a Sao Paulo headquartered chocolate manufacturer that manages Kopenhagen. The deal includes the takeover of another chocolate brand, Brasil Cacau, which Grupo CRM also owns. Collectively, the two brands operate more than 800 stores, including franchises, in Brazil.

This acquisition is expected to beef up Nestlé’s market position in the Brazilian market. This may also drive the company’s revenue growth thus, this strategic expansion in the premium confectionery sector via the purchase of stakes in Kopenhagen is crucial for the Swiss food company. The deal is projected to be completed in 2024 and subject to customary regulatory approvals.

"This acquisition further broadens and strengthens our confectionery presence in Brazil, enabling us to enter the high-end segment. Kopenhagen and Brasil Cacau offer premium chocolates that are highly appreciated by Brazilian consumers,” Nestlé Latin America chief executive officer, Laurent Freixe, said in a press release. “We are pleased that Renata Vichi will continue to lead the company with her deep knowledge and passion for the chocolate business, people and brands. Together, we will explore opportunities to further enhance the company’s unique premium chocolate experience."

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