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Nescafé Dolce Gusto and Groupe SEB appliance company have brought Nestlé’s coffee machines to Australia and New Zealand. The partnership will make the French appliance company the official distributor of Dolce Gusto in the mentioned countries.
This will be the first time Nescafé Dolce Gusto coffee machines are coming to AU and NZ’s markets. Nestlé said the partnership will bring great change to portioned coffee, retail partners, and coffee drinkers in the territories.
According to Global Coffee Report, Groupe SEB is now the biggest coffee machine partner of Nescafé Dolce Gusto. It is based in Écully, France but has been operating in Australia and New Zealand for years now. The company is a large consortium that makes small appliances, and some of the well-known brand names associated with Group SEB include Tefal cookware, Moulinex, Krups, All-Clad, Rowenta, IMUSA, and WMF.
“We have long admired Groupe SEB’s reputation in driving innovation and success for the Nescafé Dolce Gusto brand globally, so to be able to announce a local partnership to help deliver our next stage of growth is very exciting,” Martin Brown, general manager of Nestlé Oceania coffee and dairy, said in a press release. “We look forward to sharing further details of this partnership and together driving a strong and sustainable expansion in the portioned coffee category.”
Joe Tizzone, the managing director of Groupe SEB Australia and New Zealand, further commented, “We are delighted to announce our partnership with Nescafe Dolce Gusto in Australia and New Zealand. Nestle has long been an iconic household name, while Krups is an emblematic brand with strong expertise in the coffee experience.”
He added, “We felt this would be an excellent match as soon as we started communicating with the local team and we look forward to working closely with Nescafe Dolce Gusto to bring both retailers and consumers exciting and innovative products that we know will undoubtedly win the hearts of all, as we make a lasting impact on coffee enthusiast and households across Australia and New Zealand.”
Photo by: @felipepelaquim/Unsplash
