Meta Ordered to Pay $567M Over Child Safety Violations in New Mexico 
Austal Shares Surge 16% as Hanwha Offers Up to $1.2 Billion for U.S. Shipbuilding Business 
Sanrio Shares Plunge as Q1 Profit Miss Overshadows Strong Sales 
Treasury Wine Estates Shares Jump as U.S. Overhaul Lifts FY2026 Outlook 
Deutsche Bank Upgrades Persimmon to Buy After Strong First-Half Results 
Nvidia to Invest Up to $3 Billion in Blackstone-Backed Lancium 
England Drought Expands to 71% as Heatwave Deepens Water Crisis 
Iran War Escalates as US, Houthis Target Ships Near Key Oil Routes 
Asian Stocks Mixed as RBA Holds Rates, Oil Risks Rise 
Sony, TSMC Eye $6.3 Billion Japan Chip Venture for Next-Gen Image Sensors 
CBA Posts Record A$10.98B Profit Despite Cautious Outlook 
Dollar Steady as Markets Await U.S. Inflation Data 
Australia Housing Crisis Deepens as Worker Shortages Delay Homebuilding 
Asian Stocks Rise as AI Chip Rally Lifts South Korea, Japan 
Trump Weighs Capital Gains Tax Cuts Ahead of Midterms 
Gold Price Hits Two-Month High as Investors Await US Inflation Data 
Nike joins forces with Roblox as it enters the metaverse world. The companies work together to create the “NIKELAND,” This is the virtual world of the footwear manufacturing company set on the online game platform’s creation system.
Nike just jumped into the metaverse, and it was made possible through a partnership deal with Roblox. The team-up was revealed by the sneaker and apparel maker on Thursday, Nov. 18.
As per CNBC, the new NIKELAND virtual world will feature familiar places and scenarios, including some of the Nike buildings, arenas where players will compete in different games, and open fields. Some of the mini-games that could be played are dodgeball, tag, and the floor is lava. Overall, the virtual world has been created based on Nike’s existing real-life company headquarters.
It was reported that Nike also has plans to integrate in-play moments that mimic well-known international sporting events later. For instance, the World Cup soccer event or the Super Bowl’s flag football hame. Apparently, the Beaverton, Oregon-based company will continue to update its virtual world on Roblox and it will eventually include athletes and feature product integration.
Registration in NIKELAND is free, at least for now and it will allow users to enter a virtual showroom where they can dress up their avatar in Nike clothing pieces and accessories. Users can also check the latest product offerings of the brand.
Welcome to NIKELAND on @roblox, where sport has no rules.
— Nike (@Nike) November 18, 2021
Sound on ????
Follow the link below to start exploring: https://t.co/5uqh15gZwL pic.twitter.com/MKwoGVZyVV
The products in the digital showroom are virtual versions of real-life Nike items. The NIKELAND on Roblox could also be used as a platform to promote future releases. What’s more, players and even kids may co-create Nike items on the platform.
The NIKELAND has been described as a new place on Roblox where Nike fans can interact, connect, create, compete and share experiences. As the metaverse is expanding, many firms including Nike see its value as a platform to connect with the new generation of athletes and customers and get everyone to fall in love with everything that the brand has to offer.
The virtual world will offer fun to users and for the company, this can give it a big opportunity to turn the virtual activities into real-world sales. “If they know a bunch of kids are wearing it on Nikeland, then they will then come out with it in the physical world,” Sam Poser, an analyst at Williams Trading, said.
