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Nissan Motor Co. postponed the release of its electric flagship model Ariya SUV due to the persisting semiconductor shortage.
The Ariya SUV was set to go on sale in mid-2021 but Nissan changed plans and said a limited edition would instead be available in Japan in winter before a domestic and global rollout.
Nissan Executive Vice President Asako Hoshino blamed the longer than expected COVID-19 and semiconductor shortages as the cause of delay.
The company decided to launch the Ariya SUV in Winter because its innovative technologies need thorough checking.
The Ariya SUV comes with tech features such as Nissan’s ProPilot 2.0 autonomous driving technology, a self-parking feature, and Amazon’s voice-based digital assistant Alexa.
The carmaker is sales of Ariya for its debut year to be in the tens of thousands and Europe likely to contribute heavily to its sales volumes.
Nissan expects the chip shortage to impact about 500,000 units of its output this fiscal year.
