Roy Hinkis: On the importance of mobile SEO

Mobile web traffic outranked desktop traffic for the first time in 2015. From that moment on, we’ve been living in a mobile world. More than half of the world’s population has a smartphone and more than 60% of people have a mobile phone. Marketers who aren’t focusing their attention on mobile SEO fail to reach audiences in a meaningful way. Lead generation and SEO expert Roy Hinkis predicted the rise of mobile SEO back in 2016. Indeed, over the years, the digital marketing landscape has gone through significant changes. The question now is: What does mobile optimization mean for marketers?

Mobile SEO is the process by which professionals make sure that visitors who access websites from smartphones or tablets enjoy an experience optimized for the device in question. Various aspects are taken into account, including but not limited to website design, page speed, and pop-ups. Search engines like Google have started to look at mobile sites when it comes to determining what content can be found on a page and whether that page ranks for mobile devices. As the mobile search trend continues to grow, digital marketing professionals have no choice but to do mobile SEO if they don’t want to turn visitors away.

Former Head of Global SEO & Organic Growth Marketing at SimilarWeb, Roy Hinkis has provided digital marketing consulting services to Fortune 500 companies, helping them achieve staggering success. Now, he shares his expertise with the world. According to the industry leading mind, Accelerated Mobile Pages (AMP) brings about many benefits. An Accelerated Mobile Page is made to load content a lot faster. Basically, it accelerates the speed of the page, so it can be viewed faster by visitors. From the site user’s perspective, it’s the most important thing. Roy Hinkis stands firm on the issue of speed in mobile saying that Internet users abandon sites that take more than 3 seconds to load.

Mobile users should be served dynamically different content than desktop users. Ideally, there should be control over the user experience across all devices without making a change in the URLs. It matters in terms of optimal conversion rates. For as long as websites can be viewed on mobile devices, businesses are required to have fully functional mobile version of their websites. The usage of Internet on smartphones and tablets will continue to rise and websites will have to fit onto mobile screens. Marketers, on the other hand, have to do a little bit of optimization. The mobile-friendly approach relies on responsive site design, dynamic content, and separate URLs.

All in all, Roy Hinkis says that the future is already here. This means that it’s imperative to prepare an SEO-first mobile strategy. The mobile query volume has increased, as mentioned in the beginning, so mobile SEO is growing in importance. It’s one of the major trends in 2020 and professionals need to take advantage of this trend to improve the bottom line. And no, it’s not worth questioning this approach.

This article does not necessarily reflect the opinions of the editors or management of EconoTimes