Shinsegae launches online stores for Starfield

Shinsegae Property will offer 1,500 products from 30 brands at Starfield malls on online stores on both the company platform SSG.com and at Naver Shopping.

The firm had been testing online sales for nine brands since Nov. 9.

Shinsegae Property, the real estate development company owned by Shinsegae Group, said it decided to expand the number of brands available on the online platforms backed by positive customer feedback.

The firm aims to increase the number of brands to around 100 by the first half of 2021.

Shinsegae posted weaker than expected third-quarter results as operating profit missed market expectations by 16 percent.

However, all affiliates improved their profits quarter-on-quarter with its duty-free business expected to return to profit from the fourth quarter.