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Samsung Electronics (KS:005930) is reportedly seeking a new head for its North American public affairs division, aiming to appoint a candidate with ties to U.S. President Donald Trump’s administration and the Republican Party.
According to South Korean newspaper DongA Ilbo, Samsung plans to replace Mark Lippert, who has held the role since 2022. Lippert previously served as the U.S. ambassador to South Korea under former President Barack Obama and was hired by Samsung during President Joe Biden’s term. The report, citing industry sources, suggests the company is shifting its strategy amid evolving political landscapes in the U.S.
Samsung has not confirmed the report, stating it does not comment on speculation. Lippert has yet to respond to requests for comment.
The move signals Samsung’s efforts to strengthen its political influence in the U.S., a crucial market where policy decisions can impact its semiconductor and tech businesses. With the 2024 U.S. presidential election approaching, the company appears to be positioning itself strategically for potential changes in leadership.
Samsung, a global leader in semiconductors, smartphones, and display technologies, has been increasing investments in the U.S., including a $17 billion chip plant in Texas. A successor with Republican ties could help navigate regulatory challenges and secure favorable policies, particularly amid heightened U.S.-China tensions affecting the tech sector.
Industry analysts view this potential shift as part of Samsung’s broader efforts to maintain its competitive edge and foster stronger relationships with key policymakers in Washington.
