Samsung Electronics Co. Ltd. is joining forces with Qualcomm and Google to build an ecosystem dedicated to extended reality or the XR. The South Korean electronics company headquartered in Yeongtong-gu, Suwon, revealed the partnership last week during the Galaxy Unpacked event that was held in San Francisco.
According to Yonhap News Agency, Qualcomm's chief executive officer, Cristiano Amon and Google's senior vice president of Android, Hiroshi Lockheimer, attended the event and appeared on stage with Samsung Electronics' president of Mobile eXperience business, Roh Tae Moon. They announced their collaboration for XR experience there.
Lockheimer explained the importance of their collaboration which will bring together the best state-of-the-art hardware and software technologies to create the next-generation digital experiences for the world.
The executives did not mention any specific products that are currently under development, but business observers believe that Samsung Electronics may make some XR headsets with Google's operating system (OS) and Qualcomm's chipset. The companies did not provide an exact timeline for their project as well.
The announcement of Samsung, Qualcomm, and Google's deal came amid speculations that the South Korean firm is looking to compete with Apple in the virtual reality field. In fact, it may introduce its first virtual reality (VR) headset as early as this spring.
"In partnership with Qualcomm and Google, we are working on a next-generation XR form factor," The Korea Economic Daily quoted Roh as saying during the Galaxy Unpacked event. "The three of us, who have deep trust in each other, are going to change the future of the mobile world with shared XR technologies."
He added, "We will transform the future of the mobile industry by building the XR ecosystem together with Qualcomm and Google. It will take time to introduce new products, but we will make progress and provide you with new updates."


Elon Musk Seeks $134 Billion in Lawsuit Against OpenAI and Microsoft Over Alleged Wrongful Gains
U.S. Dollar Starts 2026 Weak as Yen, Euro and Sterling Hold Firm Amid Rate Cut Expectations
BHP Posts Record Iron Ore Output as China Pricing Pressures Loom
Trump Signs Executive Order to Limit Wall Street Investment in Single-Family Homes
South Korea Exports Hit Record High as Global Trade Momentum Builds
Oil Prices Slide in 2025 as Oversupply and Geopolitical Risks Shape Market Outlook
Valentino Garavani Dies at 93, Leaving Behind the Timeless Legacy of Valentino Red
South Korea Factory Activity Returns to Growth in December on Export Rebound
Nvidia CEO Jensen Huang Plans China Visit Amid AI Chip Market Uncertainty
Netflix Stock Slips After Earnings as Soft 2026 Guidance Overshadows Subscriber Milestone
U.S. Dollar Steadies Ahead of Fed Minutes as Markets Eye Policy Divisions
Citi Forecasts a Volatile but Ongoing Bull Market for S&P 500 in 2026
China Halts Shipments of Nvidia H200 AI Chips, Forcing Suppliers to Pause Production
Micron to Buy Powerchip Fab for $1.8 Billion, Shares Surge Nearly 10%
Syrah Resources and Tesla Extend Deadline on Graphite Supply Dispute to March
USDA $12 Billion Farm Aid Program Draws Mixed Reactions from Row Crop Farmers 



