Samsung expected to account for 50% SSD sales to North American data centers in Q3

Samsung Electronics solid-state drives (SSDs) are projected to account for over 50 percent of those to be purchased by data centers in North America who expanding their storage capacities.

Consequently, the South Korean tech giant is among those who would be most benefitted by the expected 10 to 15 percent on-quarter price increases of enterprise SSDs from July to September.

The report by Taiwan-based market researcher TrendForce attributed the price hike to the robust demand from North American cloud service providers.

The increase in computer processor production by such companies as Intel and Advanced Micro Devices will also contribute to the increased demand for SSD products.

The on-quarter price increase during the period would also be helped by strong demand for laptops.

The report noted that Samsung could handle the soaring demand as shown by its relatively high share of in-house components.

Samsung will likely maintain its wide lead over other SSD providers such as Kioxia and SK hynix.