Tengram Capital Partners Completes Sale of NEST Fragrances to Eurazeo Brands

NEW YORK, Nov. 30, 2017 -- Tengram Capital Partners (“Tengram”) is pleased to announce the sale of NEST Fragrances (“NEST” or “the Company”), to Eurazeo Brands (“Eurazeo”).  Tengram, one of the leading brand-focused consumer private equity firms, invested in NEST in 2012 when it purchased control of the Company from its founder, Laura Slatkin.  NEST is a leader in the rapidly growing categories of home and fine fragrance and is sold at prestige and luxury retailers across the country. 

During its ownership period, Tengram built out the leadership team and organization and focused the Company on growing the NEST branded business, while strategically de-emphasizing the Company’s private label business.  The expansion of the leadership team, which included new heads of finance, sales, marketing, strategy, manufacturing, and creative direction, was highlighted by the addition of Nancy McKay as CEO of the Company.  Nancy and her team led the expansion of the NEST brand by growing distribution, deepening digital capabilities, expanding product lines, and further developing the story of the NEST brand.  As a result of these efforts, the NEST brand increased revenues by nearly fivefold over the past five years.   

Matthew Eby, co-founder and Managing Partner of Tengram, commented, “NEST is an incredibly strong and dynamic brand that enjoys a fervent and loyal consumer following. NEST’s stunning growth story would not have been possible without the hard work and expertise of Nancy and the entire NEST team, who transformed the brand Laura founded almost a decade ago into one of the most recognizable and respected independent luxury fragrance brands.  We are proud to have been part of the evolution of the Company from a predominately private-label business to a market-leading brand in the home and fine fragrance categories.  Eurazeo Brands will make a great future partner for NEST.”

Over the past 12 months, Tengram has completed the sale of three portfolio companies from its inaugural fund, the Tengram Capital Partners Gen2 Fund.   NEST follows the successful exits of DevaCurl and Laura Geller Beauty. Matt Eby stated, “The entire Tengram team remains very focused on delivering strong results to our investors, as exemplified by these three exits.  The acquisition market for strong, well-managed brands is as good as it has been in a long time.”

Moelis & Company LLC served as financial advisor and Dechert LLP served as legal counsel to NEST.

ABOUT TENGRAM CAPITAL PARTNERS:
Tengram Capital Partners is a private equity firm that focuses exclusively on leading consumer and retail companies that own strong, recognizable brands. The team has a diverse background of consumer investing and operating expertise assembled to assist and guide company management to unlock the true potential of their brand. Tengram invests in both traditional "growth" and "restructuring/turnaround" situations in either the public or private sectors.  Current investments for Tengram include Earth Treks, NEST Fragrances, Algenist, Active Ride Shop, Cos Bar, This Works, Differential Brands Group, Zanella, Luciano Barbera, Tommie Copper, and Sequential Brands Group. Prior investments include DevaCurl and Laura Geller Beauty. Additional information can be found at: http://www.tengramcapital.com.

Media Contact:
Tengram Capital Partners
Brenda De Luca
646-432-0610
[email protected]