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Pret A Manger, a leading coffee and sandwich chain in the United Kingdom, has landed in India. The company launched its first store in Mumbai, and this marked its official entrance into the Indian market.
Pret A Manger opened its Mumbai store in the country through a franchise deal with the local firm Reliance Brands Limited. The arrival of the brand in the most populous country in the world was described as a “landmark moment” based on its global expansion goals.
As per BBC News, Pret A Manger coffee and the sandwich chain has become the latest high-profile Western brand to enter the Indian market. Its store is now in operation at a strategic location in Mumbai, which is India's financial hub.
The launch of the UK-based coffee store took place in the same week when the American tech firm Apple Inc. also inaugurated its first two stores in the region. In any case, it was last year when it was first revealed that Pret A Manger is teaming up with Reliance Brands Limited, which is a subsidiary of Mukesh Ambani’s Reliance Group.
World Coffee Portal reported that Pret A Manger will be opening more stores in India, and the one in Mumbai is only the “first of many.” The company is aiming to build several new outlets before the end of the year.
“We have been working closely with the RBL team to create an offer for Indian consumers that reflects the Pret brand, while also adapting to local preferences and food habits,” the publication quoted Pret A Manger’s chief executive officer, Pano Christou, as saying in a statement. “People will recognize some of our freshly prepared lunchtime classics, our delicious croissants, and 100% organic Arabica coffee. Coming to India has been a goal of ours for a long time and the opening of our first shop in Mumbai is a landmark moment in our international expansion plans.”
The CEO added, “We are confident that with the support of RBL, the Pret brand will be a hit with consumers in India and a welcome addition to the country’s growing food-to-go market.”
