A UBS survey conducted among investors with at least $1 million in investable assets indicates that 57% support Kamala Harris, while 43% intend to vote for Donald Trump. Democrats overwhelmingly back Harris (91%), while 88% of Republican investors prefer Trump. Among independents, Harris holds a slight lead.
Will McLelland/Alabama Reflector
Key Issues: Economy, Social Security, Taxes
As per the site The Morning Consult, the economy emerges as the primary concern for wealthy investors, with 84% naming it their top issue. Social Security (71%), immigration (68%), and taxes (69%) follow as critical concerns. Investors are nearly evenly split on which candidate is better suited to handle the economy, with Trump at 51% and Harris at 49%.
Business Owners Slightly Favor Trump
In a separate UBS survey of business owners, Trump has a narrow lead, with 53% planning to vote for him and 47% for Harris. Like wealthy investors, business owners also rank the economy as their primary concern, followed by taxes, healthcare, Social Security, and immigration, as backed up by this article from The Morning Consult.
Optimism on the Economy Grows

Image by Steve Buissinne from Pixabay
Both wealthy investors and business owners report increased optimism about the U.S. economy compared to four years ago. The survey finds that 55% of investors feel positive about the economy in 2024, up from 43% in 2020. Business owners show even greater confidence, with 65% expressing optimism, an increase from 55% four years prior.
Portfolio Adjustments Expected Ahead of Election
With the upcoming election on the horizon, 77% of wealthy investors are considering adjustments to their portfolios—up from 63% in 2020, as also determined by CNBC. Anticipated changes include modifying sector allocations (38%), adding portfolio protections or hedges (35%), increasing investments (34%), and boosting cash holdings (34%).


Dollar Steadies Ahead of ECB and BoE Decisions as Markets Turn Risk-Off
China Extends Gold Buying Streak as Reserves Surge Despite Volatile Prices
Thailand Inflation Remains Negative for 10th Straight Month in January
Dow Hits 50,000 as U.S. Stocks Stage Strong Rebound Amid AI Volatility
Trump Signs Executive Order Threatening 25% Tariffs on Countries Trading With Iran
Gold Prices Slide Below $5,000 as Strong Dollar and Central Bank Outlook Weigh on Metals
Global Markets Slide as AI, Crypto, and Precious Metals Face Heightened Volatility
Oil Prices Slide on US-Iran Talks, Dollar Strength and Profit-Taking Pressure
U.S.-India Trade Framework Signals Major Shift in Tariffs, Energy, and Supply Chains
Asian Stocks Slip as Tech Rout Deepens, Japan Steadies Ahead of Election
Silver Prices Plunge in Asian Trade as Dollar Strength Triggers Fresh Precious Metals Sell-Off
Dollar Near Two-Week High as Stock Rout, AI Concerns and Global Events Drive Market Volatility
Fed Governor Lisa Cook Warns Inflation Risks Remain as Rates Stay Steady
Trump Lifts 25% Tariff on Indian Goods in Strategic U.S.–India Trade and Energy Deal
Japan Economy Poised for Q4 2025 Growth as Investment and Consumption Hold Firm
Japanese Pharmaceutical Stocks Slide as TrumpRx.gov Launch Sparks Market Concerns
Bank of Japan Signals Readiness for Near-Term Rate Hike as Inflation Nears Target 



