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Adam Karg

Senior research fellow, Swinburne University of Technology
Dr Adam Karg is a Senior Research Fellow in the Swinburne Business School. His main research areas are concerned with sport fan and customer equity, specifically season ticket holder and membership services related to satisfaction, engagement and organisation-fan relationships. Additionally, he undertakes research in organisation design, consumer behaviour, sponsorship and branding, analytics and innovation applied to sport.

Adam has published research articles in ranked peer-reviewed sport management and marketing journals and is a co-author of leading textbooks on Sport Marketing and Sport Organisation. He has also been engaged in a range of research and consulting activities with national and state sporting organisations, governing bodies, sport technology start-ups and more than 50 professional sport teams in Australia and overseas. Adam has presented at academic and industry conferences and undertaken workshops for national and overseas audiences and is the current President of the Sport Management Association of Australia and New Zealand (SMAANZ).

To watch or not watch? The Tokyo Games raises difficult questions for fans

Jul 24, 2021 05:50 am UTC| Sports

When the 2020 Tokyo Olympic Games officially begin on Friday night, they will do so with the host city under a state of emergency due to COVID-19. For the first time in history, all Olympic events will take place in...

Blockchain Revolution Series

NFTs hit the big league, but not everyone will win from this new sports craze

May 06, 2021 02:33 am UTC| Technology Digital Currency

Some buy sporting memorabilia for love. Others for money. The world record for most money paid for a sports-related item goes to the original Olympic manifesto written in 1892 by International Olympic Committee founder...

Best on ground: why Australians think sporting bodies provide strongest leadership for public good

Sep 10, 2019 20:22 pm UTC| Insights & Views Sports

Australians love sport. Whether it be record crowds at the recent Boomers v USA basketball game, or the record numbers who sign up as loyal members of our professional teams, sport plays a major role in the Australian...

Economy

Trump Administration Sued Over Suspension of Critical Hudson River Tunnel Funding

New York and New Jersey have filed an emergency lawsuit against the Trump administration, seeking to restore federal funding for the $16 billion Hudson River tunnel project, a critical piece of U.S. transportation...

Asian Markets Wobble as AI Fears Rattle Stocks, Oil and Gold Rebound

Asian stocks traded on shaky ground on Wednesday as global markets digested sharp losses in U.S. and European equities, driven by growing fears that rapid advances in artificial intelligence could disrupt traditional...

Trump Extends AGOA Trade Program for Africa Through 2026, Supporting Jobs and U.S.-Africa Trade

President Donald Trump has signed legislation extending the African Growth and Opportunity Act (AGOA), a key U.S.-Africa trade program, through December 31, 2026. The extension is retroactive from September 30, 2025,...

Australian Scandium Project Backed by Richard Friedland Poised to Support U.S. Critical Minerals Stockpile

An Australian scandium mining project backed by billionaire mining executive Richard Friedland is expected to play a role in the United States newly announced $12 billion critical minerals stockpile, according to comments...

Japan Services Sector Records Fastest Growth in Nearly a Year as Private Activity Accelerates

Japans services sector showed strong momentum at the start of the year, expanding at its fastest pace in nearly 12 months, while overall private sector activity recorded its quickest growth in almost three years. According...

Politics

Stephen Miran Resigns as White House Economic Adviser Amid Federal Reserve Tenure

Federal Reserve Governor Stephen Miran has formally resigned from his role as chair of the White House Council of Economic Advisers (CEA), fulfilling a commitment he made to the U.S. Senate as his tenure at the Federal...

U.S. Condemns South Africa’s Expulsion of Israeli Diplomat Amid Rising Diplomatic Tensions

The United States has sharply criticized South Africas recent decision to expel Israels top diplomat, calling the move politically motivated and harmful to diplomatic norms. The condemnation was delivered on Tuesday by...

Russia Prepares for Post–New START Era as U.S.-Russia Nuclear Arms Control Nears Collapse

Russia has declared it is prepared for a new global security reality in which there are no U.S.-Russian nuclear arms control limits, as the New START treaty is set to expire this week. The landmark agreement, signed in...

Trump Plans Call With Savannah Guthrie After Mother’s Disappearance, Federal Support Considered

U.S. President Donald Trump said Tuesday that he plans to personally reach out to NBC News anchor Savannah Guthrie following the disappearance of her 84-year-old mother, Nancy Guthrie, a case that authorities now believe...

UK and US Reaffirm Strategic Importance of Diego Garcia Base Amid Chagos Sovereignty Dispute

British Prime Minister Keir Starmer and U.S. President Donald Trump have reaffirmed the strategic importance of the U.S.-UK military air base on Diego Garcia in the Chagos Archipelago, committing to close cooperation to...

Science

NASA and SpaceX Target Crew-11 Undocking From ISS Amid Medical Concern

NASA has confirmed that the agency, in coordination with SpaceX, is targeting no earlier than 5 p.m. Eastern Time (2200 GMT) on Wednesday, January 14, for the undocking of the SpaceX Crew-11 mission from the International...

Neuralink Plans High-Volume Brain Implant Production and Fully Automated Surgery by 2026

Elon Musks brain-computer interface company Neuralink is preparing for a major expansion, announcing plans to begin high-volume production of its brain implant devices and transition to a fully automated surgical procedure...

Jared Isaacman Confirmed as NASA Administrator, Becomes 15th Leader of U.S. Space Agency

The U.S. Senate has officially confirmed billionaire private astronaut Jared Isaacman as the new NASA administrator, making him the 15th leader in the agencys history. The confirmation, which took place on Wednesday, marks...

Senate Sets December 8 Vote on Trump’s NASA Nominee Jared Isaacman

The U.S. Senate Commerce Committee announced it will vote on December 8 on President Donald Trumps renewed nomination of private astronaut and tech entrepreneur Jared Isaacman to lead NASA. Isaacman, known for his...

NASA Cuts Boeing Starliner Missions as SpaceX Pulls Ahead

NASA has significantly scaled back Boeings Starliner program after years of technical issues and delays, announcing that the next Starliner mission to the International Space Station (ISS) will fly without astronauts. The...

Technology

Nvidia Nears $20 Billion OpenAI Investment as AI Funding Race Intensifies

Nvidia is reportedly nearing a major investment deal with OpenAI, signaling a significant development in the global artificial intelligence landscape. According to sources cited by Reuters, the chipmaking giant is in...

Anthropic Eyes $350 Billion Valuation as AI Funding and Share Sale Accelerate

Artificial intelligence startup Anthropic is reportedly preparing a major secondary share sale that would allow some employees to sell shares at a valuation of at least $350 billion, according to a recent Bloomberg report....

AMD Shares Slide Despite Earnings Beat as Cautious Revenue Outlook Weighs on Stock

Advanced Micro Devices (AMD) delivered a solid quarterly earnings beat, topping Wall Street expectations on both revenue and profit, yet its stock slipped in extended trading after the company projected a sequential...

Nintendo Shares Slide After Earnings Miss Raises Switch 2 Margin Concerns

Nintendo shares fell sharply on Wednesday after the Japanese gaming giant reported weaker-than-expected fiscal third-quarter results, intensifying investor concerns over profitability and margins tied to its highly...

Elon Musk’s SpaceX Acquires xAI in Historic Deal Uniting Space and Artificial Intelligence

Elon Musk announced on Monday that SpaceX has acquired his artificial intelligence startup xAI in a landmark deal that brings together his ambitions in space exploration and advanced AI technology. The acquisition combines...