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Adam Karg

Adam Karg

Senior research fellow, Swinburne University of Technology
Dr Adam Karg is a Senior Research Fellow in the Swinburne Business School. His main research areas are concerned with sport fan and customer equity, specifically season ticket holder and membership services related to satisfaction, engagement and organisation-fan relationships. Additionally, he undertakes research in organisation design, consumer behaviour, sponsorship and branding, analytics and innovation applied to sport.

Adam has published research articles in ranked peer-reviewed sport management and marketing journals and is a co-author of leading textbooks on Sport Marketing and Sport Organisation. He has also been engaged in a range of research and consulting activities with national and state sporting organisations, governing bodies, sport technology start-ups and more than 50 professional sport teams in Australia and overseas. Adam has presented at academic and industry conferences and undertaken workshops for national and overseas audiences and is the current President of the Sport Management Association of Australia and New Zealand (SMAANZ).

To watch or not watch? The Tokyo Games raises difficult questions for fans

Jul 24, 2021 05:50 am UTC| Sports

When the 2020 Tokyo Olympic Games officially begin on Friday night, they will do so with the host city under a state of emergency due to COVID-19. For the first time in history, all Olympic events will take place in...

Blockchain Revolution Series

NFTs hit the big league, but not everyone will win from this new sports craze

May 06, 2021 02:33 am UTC| Technology Digital Currency

Some buy sporting memorabilia for love. Others for money. The world record for most money paid for a sports-related item goes to the original Olympic manifesto written in 1892 by International Olympic Committee founder...

Best on ground: why Australians think sporting bodies provide strongest leadership for public good

Sep 10, 2019 20:22 pm UTC| Insights & Views Sports

Australians love sport. Whether it be record crowds at the recent Boomers v USA basketball game, or the record numbers who sign up as loyal members of our professional teams, sport plays a major role in the Australian...

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Economy

Trump Offers U.S. Insurance and Naval Escort for Tankers as Strait of Hormuz Crisis Disrupts Global Oil Trade

President Donald Trump announced Tuesday that the United States will provide political risk insurance and maritime guarantees for commercial shipping operating in the Gulf, while the U.S. Navy prepares to escort oil...

U.S. Stocks Fall as Middle East Conflict Fuels Inflation and Oil Price Concerns

U.S. stocks closed sharply lower on Tuesday as investors grew increasingly worried that the escalating Middle East conflict could persist and drive higher inflation through surging oil prices. Market volatility increased...

Oil Prices Surge to 2025 High as U.S.-Israel Conflict With Iran Threatens Global Energy Supply

Global oil prices surged sharply on Tuesday as escalating military conflict involving the United States, Israel, and Iran disrupted energy shipments across the Middle East, raising concerns about prolonged supply...

European Stocks Slide as Middle East War Fears and Rising Oil Prices Shake Markets

European shares extended their losses on Tuesday as a deepening global equity selloff rattled investors. Mounting concerns over a prolonged Middle East war and a sharp surge in oil prices fueled fears of higher inflation...

Gold Prices Surge for Fourth Day as Middle East Tensions and Strong U.S. Dollar Shape Market

Gold prices extended gains in Asian trading on Tuesday, marking a fourth consecutive session of advances as investors reacted to escalating geopolitical tensions in the Middle East. Safe-haven demand remained strong,...

Politics

U.S. Begins Charter Evacuations as Iran Conflict Disrupts Middle East Air Travel

The United States has begun facilitating charter evacuation flights for American citizens stranded across the Middle East after the escalating U.S.-Israel military strikes on Iran severely disrupted global aviation and...

U.S. Preparing Possible Corruption Charges Against Venezuelan President Delcy Rodriguez

The Trump administration is reportedly preparing a potential criminal case against Venezuelan interim president Delcy Rodriguez as part of broader efforts to increase U.S. leverage over Venezuelas government, according to...

Trump Defends Extended U.S.-Israel Military Campaign Against Iran

U.S. President Donald Trump has defended the ongoing U.S. and Israeli military campaign against Iran, signaling that the conflict could last longer than initially expected. The operation, which began with coordinated...

U.S. Middle East Strikes Raise Indo-Pacific Security Concerns for Japan, South Korea, and Taiwan

Japanese lawmakers are increasingly worried that escalating U.S. military operations against Iran could weaken Washingtons security presence in the Indo-Pacific, potentially affecting regional stability and the balance of...

Suspected Iranian Drone Hits CIA Station at U.S. Embassy in Riyadh Amid Rising Middle East Tensions

A suspected Iranian drone strike hit a Central Intelligence Agency (CIA) station located inside the U.S. Embassy in Riyadh, Saudi Arabia, on Monday, according to a source familiar with the incident cited by Reuters. The...

Science

SpaceX Pivots Toward Moon City as Musk Reframes Long-Term Space Vision

SpaceX CEO Elon Musk has revealed a significant shift in the companys near-term space exploration strategy, announcing that SpaceX is now prioritizing the development of a self-growing city on the Moon rather than focusing...

SpaceX Prioritizes Moon Mission Before Mars as Starship Development Accelerates

Elon Musks SpaceX is shifting its near-term space exploration strategy, choosing to prioritize a return to the Moon before pursuing missions to Mars, according to a recent Wall Street Journal report citing sources familiar...

NASA and SpaceX Target Crew-11 Undocking From ISS Amid Medical Concern

NASA has confirmed that the agency, in coordination with SpaceX, is targeting no earlier than 5 p.m. Eastern Time (2200 GMT) on Wednesday, January 14, for the undocking of the SpaceX Crew-11 mission from the International...

Neuralink Plans High-Volume Brain Implant Production and Fully Automated Surgery by 2026

Elon Musks brain-computer interface company Neuralink is preparing for a major expansion, announcing plans to begin high-volume production of its brain implant devices and transition to a fully automated surgical procedure...

Jared Isaacman Confirmed as NASA Administrator, Becomes 15th Leader of U.S. Space Agency

The U.S. Senate has officially confirmed billionaire private astronaut Jared Isaacman as the new NASA administrator, making him the 15th leader in the agencys history. The confirmation, which took place on Wednesday, marks...

Technology

Defense Contractors Move to Drop Anthropic AI After Trump Administration Ban

Major U.S. defense contractors are expected to remove Anthropics AI tools from their supply chains following a directive from the Trump administration, even though legal experts say the ban could face serious challenges in...

OpenAI Explores New Code-Hosting Platform to Reduce Dependence on GitHub

OpenAI is reportedly developing a new code-hosting platform that could eventually compete with Microsofts GitHub, according to a recent report citing sources familiar with the initiative. The project is still in its early...

Facebook Outage Disrupts Thousands of Users Across the United States

Meta Platforms Facebook experienced a widespread outage on Tuesday that affected thousands of users across the United States, according to data from Downdetector.com, a website that tracks service disruptions for major...

Lockheed Martin Secures $1.9B U.S. Air Force Contract for C-130J Training and Maintenance Systems

Lockheed Martin (NYSE: LMT) has secured a $1.9 billion indefinite-delivery/indefinite-quantity (IDIQ) contract from the U.S. Department of Defense to support the C-130J Maintenance and Training System IV (JMATS IV)...

OpenAI and U.S. Defense Department Update Agreement to Clarify AI Usage Terms

OpenAI CEO Sam Altman announced that the company is working with the U.S. Department of Defense (DoD) to update their existing agreement, reinforcing clear boundaries around how OpenAIs technology, including ChatGPT, can...
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