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Adam Karg

Adam Karg

Senior research fellow, Swinburne University of Technology
Dr Adam Karg is a Senior Research Fellow in the Swinburne Business School. His main research areas are concerned with sport fan and customer equity, specifically season ticket holder and membership services related to satisfaction, engagement and organisation-fan relationships. Additionally, he undertakes research in organisation design, consumer behaviour, sponsorship and branding, analytics and innovation applied to sport.

Adam has published research articles in ranked peer-reviewed sport management and marketing journals and is a co-author of leading textbooks on Sport Marketing and Sport Organisation. He has also been engaged in a range of research and consulting activities with national and state sporting organisations, governing bodies, sport technology start-ups and more than 50 professional sport teams in Australia and overseas. Adam has presented at academic and industry conferences and undertaken workshops for national and overseas audiences and is the current President of the Sport Management Association of Australia and New Zealand (SMAANZ).

To watch or not watch? The Tokyo Games raises difficult questions for fans

Jul 24, 2021 05:50 am UTC| Sports

When the 2020 Tokyo Olympic Games officially begin on Friday night, they will do so with the host city under a state of emergency due to COVID-19. For the first time in history, all Olympic events will take place in...

Blockchain Revolution Series

NFTs hit the big league, but not everyone will win from this new sports craze

May 06, 2021 02:33 am UTC| Technology Digital Currency

Some buy sporting memorabilia for love. Others for money. The world record for most money paid for a sports-related item goes to the original Olympic manifesto written in 1892 by International Olympic Committee founder...

Best on ground: why Australians think sporting bodies provide strongest leadership for public good

Sep 10, 2019 20:22 pm UTC| Insights & Views Sports

Australians love sport. Whether it be record crowds at the recent Boomers v USA basketball game, or the record numbers who sign up as loyal members of our professional teams, sport plays a major role in the Australian...

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Economy

Smart robots to revitalize Japan's economy, competitiveness: Softbank CEO

Smart robots can revitalize Japans economy and competitiveness, insists Softbank Group CEO Masayoshi Son, as their much-hyped robot dubbed Pepper, prepares to bow out. According to Son, their Vision Fund is...

S. Korea to develop solar-powered drone that could carry 20 kg to stratosphere

South Korea will invest 37.47 billion won in developing a solar-powered drone that could carry over 20 kilograms in the stratosphere with natural disaster monitoring capability by 2025. Drones that reach the...

Hyundai Motor to reuse spent-up EV batteries as energy storage systems in Texas

Hyundai Motor Group has collaborated with Texas-based groups CPS Energy and OCI Solar Power to test whether spent-up electric vehicle batteries could be reused as energy storage systems. ESS stores leftover electricity...

S. Korea to invest 2.6 trillion won in hyperconnectivity

South Korea will invest 2.6 trillion won in hyperconnectivity and related technologies for newly emerging services by 2025. The Ministry of Science and ICT identified the emerging services as metaverse, blockchain, and...

Countless chicken meat buyers eligible to share in $181 million price-fixing settlement

A $181 million class-action lawsuit price-fixing settlement allows anyone who purchased chicken from a grocery store in the last decade-plus to be eligible to collect. Law firms Hagens Berman Sobol Shapiro and Cohen...

Politics

Capitol riots: Federal judge rejects insurrectionist's request to move case out of DC

Hundreds of people have already been arrested and detained for their participation in the January 6 Capitol insurrection. Many are now being tried for their involvement, and a federal judge has rejected a request by an...

Joe Biden says extreme weather will cost US over $100 billion this year

One of the issues that US President Joe Biden plans on tackling during his presidency is that of climate change. During his visit to Colorado, Biden said that the extreme weather would cost the country billions this...

Joe Biden to urge world leaders to vaccinate 70 percent of the world by 2022

With the rising cases of the Delta variant of COVID-19 all over the world, US President Joe Biden is looking to curb the pandemic once and for all. In the upcoming summit next week with world leaders, Biden is set to get...

Nancy Pelosi reportedly told Gen. Mark Milley that Donald Trump should have been arrested for inciting the insurrection

Among the lawmakers who were being targeted by the pro-Trump mob that stormed the Capitol last January 6 was Democratic House Speaker Nancy Pelosi. A new book recently claimed that Pelosi spoke with a top general, saying...

Science

S. Korean scientists develop 3D printing ink from sunflower pollen

A group of South Korean scientists from Nanyang Technological University in Singapore managed to develop 3D printing ink material from sunflower pollen. The research team led by professor Cho Nam-joon first incubated...

Kumho Petrochemical to produce eco-friendly rubber compound out of rice bran

Kumho Petrochemical Co. will produce an eco-friendly synthetic rubber compound made of rice bran-based bio-silica. Silica improves fuel efficiency, braking power, and wear resistance of synthetic rubber for...

From CRISPR to glowing proteins to optogenetics – scientists' most powerful technologies have been borrowed from nature

Watson and Crick, Schrdinger and Einstein all made theoretical breakthroughs that have changed the worlds understanding of science. Today big, game-changing ideas are less common. New and improved techniques are the...

234 scientists read 14,000+ research papers to write the upcoming IPCC climate report – here's what you need to know and why it's a big deal

This week, hundreds of scientists from around the world are finalizing a report that assesses the state of the global climate. Its a big deal. The report is used by governments and industries everywhere to understand the...

Insulin was discovered 100 years ago – but it took a lot more than one scientific breakthrough to get a diabetes treatment to patients

Diabetes was a fatal disease before insulin was discovered on July 27, 1921. A century ago, people diagnosed with this metabolic disorder usually survived only a few years. Physicians had no way to treat their diabetic...

Technology

GeForce Now leak did not confirm ‘Halo 5’ PC port, 343 Industries says

Aside from a couple of AAA games getting delayed, the gaming world was rocked this week with the massive GeForce Now datamine. Many gamers have assumed that most games mentioned in the leak are in the pipeline. However,...

MacBook Pro could feature 90Hz OLED panels from Samsung Display in 2022

Apple fans are still waiting for the announcement of the MacBook Pro refresh this year, but they might already have a few details to know about the laptops to come next year. Samsung Display confirmed Thursday that the...

Apple Watch Series 7 full specs appear in an alleged internal document

The Apple Watch Series 7 ended up being one of the most intriguing products from the tech giants launch event last Tuesday. It was not surprising that the company did not announce details about the watchs release, but it...

Xiaomi 11T Pro exclusively features 120W HyperCharge

The Xiaomi 11T series has been launched and the high-end Pro model unsurprisingly got the best features in the lineup. Aside from powerful cameras, it is also the only Xiaomi flagship this year to ship with the companys...
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