Julia Fehrer

Associate Professor, Business School, University of Auckland, Waipapa Taumata Rau
Julia A. Fehrer is an Associate Professor of Innovation & Strategy at the University of Auckland Business School in New Zealand. Her research forms at the intersection of strategic marketing, service research, and innovation, focusing on market and ecosystem innovation as catalyst for digital and societal transformation. Her work, published in leading journals such as the Journal of Service Research, Industrial Marketing Management, and the Journal of Business Research, has been recognized with several international awards, including the Australian & New Zealand Marketing Academy Emerging Researcher of the Year Award.

Dr Fehrer contributes to the Journal of Service Management, Journal of Service Theory and Practice, and AMS Review as a member of their editorial boards, while also co-chairing a Special Interest Group focused on Market Shaping and Innovation. She is Academic Lead for the Disciplinary Area of Innovation & Strategy and serves as Co-chair of the Circular Economy in Business Beacon at the University of Auckland. In this role, she collaborates with international scholars, industry networks and policymakers to drive sustainable innovation. With a substantial grant from the Ministry of Business, Innovation, and Employment, she works in a transdisciplinary team to facilitate the shift of New Zealand's plastic industry towards a circular economy.

As an educator, Dr Fehrer is known for her innovative teaching methods in strategic and digital marketing, service design, and innovation, blending traditional and digital formats to enhance students’ learning experience. Her contributions to teaching have been recognized with the University of Auckland Business School's Early Career Excellence in Teaching Award. Currently, she is open to supervising research students with projects revolving around circular innovation, market shaping within the circular economy, the role of digital platforms in circular economy transformations, and the exploration of digital innovation within Indigenous value systems.