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The International Basketball Federation (Fiba) and Disney agreed on a four-year Australian broadcast partnership, which includes ESPN broadcasting in Australia all Fiba international, including the 2022 and 2023 World Cups.
The arrangement will take effect for the 2022 Women's Basketball World Cup in Australia and include all 38 tournament games beginning in September.
The deal also includes the tournament qualifications and Continental Cups for the men's 2023 Basketball World Cup, which will be held in the Philippines, Japan, and Indonesia.
According to Kylie Watson-Wheeler, senior vice president and managing director of The Walt Disney Company in Australia and New Zealand, the broadcast relationship comes at an exciting time for Australian basketball fans with the Boomers recently winning their first medal at the Tokyo Olympics.
With women's basketball being a strategic focus for Fiba, the relationship with ESPN introduces new synergies that will make basketball more accessible and entertaining for Australian fans, according to Frank Leenders, Fiba's media and marketing services director-general.
