Bentley inaugurates first flagship luxury showroom in South Korea

Bentley Motors Ltd., a British designer, manufacturer and seller of luxury cars and sports utility vehicles (SUVs) headquartered in England, announced the opening of its first luxury showroom in South Korea. This comes as the automaker renewed its commitment to the Korean market, where it has the biggest demand in the Asia Pacific region.

Bentley Motors said on Wednesday, March 8, that it had launched its first flagship showroom in the country to further expand its presence here. The company unveiled the Bentley Cube this week, and with the new showroom, it hopes to serve its Korean customers better.

As per Yonhap News Agency, the luxury carmaker’s chairman and chief executive officer, Adrian Hallmark, said they consider the region as one of the centers for the leading luxury markets in the world; thus, the company has set up the premiere showroom for its vehicle models.

"The launch of the Bentley Cube reflects the growing importance of the Korean market for Bentley," Hallmark said.

Last year, South Korea emerged as the biggest market for Bentley in the Asia-Pacific region. The ranking is based on sales, and the figures beat China’s record even though it is considered the biggest auto market in the world.

Bentley Motor sold a total of 775 vehicle units in South Korea in 2022, and this is a 53% increase compared to 2021, when the company was only able to sell 506 units. Moreover, it was said that one out of the car brand’s 18 limited edition Batur models was sold here this year.

This is a two-door vehicle with powerful features, and its price starts at KRW2.6 billion or US$1.97 million. For 2023, Bentley’s goal is to reach at least a similar level of sales from last year, or it is better if it can surpass the record.

“Compared to our competitors, the key to success was that Bentley’s strong product portfolio really hit the nail in terms of customer experience and in terms of quality and (high-end) lifestyle,” The Korea Herald quoted Bentley Motors Asia Pacific’s regional director, Nico Coleman, as saying in a statement.

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