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Ferrari CEO Benedetto Vigna reveals the company's strategic focus on partnerships and in-house innovation rather than acquiring other sports car makers. The luxury car brand aims to maintain its "DNA" while actively exploring electric technology development, exemplified by its upcoming flexible 'e-building' assembly facility in Maranello.
Ferrari is in the process of completing a new assembly facility, dubbed 'e-building,' in Maranello in June next year. According to the CEO, the assembly line would be highly flexible and not be limited to making fully-electric cars. In addition, Vigna said that Ferrari had been focused on achieving self-sufficiency in its powertrains and battery technology and is actively involved in many research projects to develop their electric motor.
The company has already launched a hybrid variant of the 488 GTB called the SF90 Stradale. The SF90 Stradale is the first Ferrari to feature a hybrid powertrain with an all-electric range of 25 miles and a total system output of 986 hp.
The partnership between Ferrari and Apple for developing the Project Titan electric car, which was announced last month, has also been seen as a sign that Ferrari is taking its electric ambitions seriously. Vigna noted that the partnership with Apple would help Ferrari to develop its technology and engineering capabilities. He added that an Apple-branded electric car is not in the company's plans and stressed that Ferrari would maintain its identity as a luxury brand.
In conclusion, Ferrari's CEO has made it clear that the company is on track to develop its electric car and will continue to focus on partnerships with other companies, such as Apple, to explore new technology. The emphasis remains on preserving Ferrari's identity and using innovation to achieve excellence. By doing so, Ferrari hopes to remain a leader in luxury car production for many years to come.
Photo: Jannis Lucas/Unsplash
