U.S. Appeals Court Strikes Down FTC Order Against TurboTax "Free" Advertising 
Netflix Eyes South Korea for More Live Events as BTS Concert Livestream Approaches 
Nvidia's Jensen Huang Forecasts $1 Trillion in AI Chip Demand Through 2027 
Micron Technology Beats Q2 Earnings Estimates, Issues Strong AI-Driven Outlook 
Judge Dismisses Sam Altman Sexual Abuse Lawsuit, But Sister Can Refile 
Elon Musk Confirms SpaceX, xAI, and Tesla Will Continue Large-Scale Nvidia Chip Orders 
Delivery Hero Sells Taiwan Foodpanda to Grab for $600 Million in Debt-Reduction Push 
NVIDIA's Feynman AI Chip May Face Redesign Amid TSMC Capacity Crunch 
EA's $15B Debt Offering Draws $25B in Investor Demand Amid Credit Market Turmoil 
Elliott Investment Management Takes Multibillion-Dollar Stake in Synopsys 
Super Micro Computer Shares Plunge After Co-Founder Charged in AI Chip Smuggling Case 
Amazon's AWS Could Hit $600 Billion in Revenue as AI Reshapes Cloud Growth 
Berkshire Hathaway and Tokio Marine Form Major Strategic Insurance Partnership 
Xiaomi Shares Drop After SU7 Launch as Margin Concerns Weigh on Investors 
Amazon's "Transformer" Phone: Can It Succeed Where Fire Phone Failed? 
FEMSA Cuts Jobs at Spin Fintech Unit, Refocuses Strategy on Oxxo Stores 
Google said on Monday, Aug. 2, that it will be creating its own processor for smartphones, and this will be called the Google Tensor. This will be used for the company’s upcoming Pixel 6 and Pixel 6 Pro mobile units that will be released this fall.
CNBC noted that as Google is building its own smartphone processors now, it means that it will be ditching Qualcomm or Intel’s processors. With the new Google Tensor, it will no longer be relying on the said chipmakers for the supply.
It was said that Google's decision to build its own processors follows Apple that also shifted to using its own rather than buy Intel chips. For its new processor, Google will also be making use of the ARM-based architecture just like Apple. This type is traditionally used for mobile devices such as smartphones, tablets, and laptops.
TechCrunch mentioned that the same ARM architecture is also used by Qualcomm to build its Snapdragon chips. But while it will not be using the San Diego-based semiconductor company’s chips anymore, Google will keep their business line open as it will get its components’ supply from the company.
In any case, the new Google Tensor will now power Google’s flagship phones, and the company said this was built based on the people’s requirements and how the devices are used.
“Tensor was built for how people use their phones today and how people will use them in the future,” Rick Osterloh, senior vice president, devices and services at Google, stated through a blog post that announced the coming of Pixel 6. “As more and more features are powered by AI (artificial intelligence) and ML (machine learning), it is not simply about adding more computing resources, it is about using that ML to unlock specific experiences for our Pixel users.”
Meanwhile, the new Google Tensor is a full system on a chip (SoC), and it will offer extensive improvements on the photo and video processing of the device. This means that users will enjoy better videos and photos taken using their Pixel 6 and Pixel 6 Pro phones. Lastly, some other added features include voice-to-speech and translation, and other AI applications are also included with a dedicated processor.
